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Evolution is evolution - and it's happened before us and will continue after we're gone. But, what's taking place now is much more than change for the sake of change. The socialization of content creation, consumption and participation, is hastening the metamorphosis that transforms everyday people into participants of a powerful and valuable media literate society.
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We live in a time where brands are people and people are brands.
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The good thing about social media is it gives everyone a voice. The bad thing is … it gives everyone a voice.
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Social media is not owned by marketing.
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People align with movements they can believe in, and it is the human, intellectual, and financial investment in genuine content that defines experiences.
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Experiences shape experiences.
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While creating a social brand is a necessary endeavor, building a social business is an investment...
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It's not business to consumer, it's not business to business, it's people to people...
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Welcome to a new era of marketing and service in which your brand is defined by those who experience it.
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Digital Darinism is already changing the landscape of business.
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Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships.
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The new social landscape is rich with emotion.
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How do you become a thought leader? It starts with *being* a thought leader and then connecting the dots back to you.
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The future of marketing is not about technology...