Brian Solis Quotes
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Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.
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We live in a time where brands are people and people are brands.
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Evolution is evolution - and it's happened before us and will continue after we're gone. But, what's taking place now is much more than change for the sake of change. The socialization of content creation, consumption and participation, is hastening the metamorphosis that transforms everyday people into participants of a powerful and valuable media literate society.
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Digital Darinism is already changing the landscape of business.
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While creating a social brand is a necessary endeavor, building a social business is an investment...
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It's not business to consumer, it's not business to business, it's people to people...
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Social media is not owned by marketing.
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Experiences shape experiences.
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Welcome to a new era of marketing and service in which your brand is defined by those who experience it.
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People align with movements they can believe in, and it is the human, intellectual, and financial investment in genuine content that defines experiences.
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How do you become a thought leader? It starts with *being* a thought leader and then connecting the dots back to you.
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The future of marketing is not about technology...
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The new social landscape is rich with emotion.
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Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships.