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Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts.
Brian Solis
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Digital Darinism is already changing the landscape of business.
Brian Solis
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The landscape for business isn’t changing because of social media, it’s changing because consumer expectations are evolving.
Brian Solis
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The good thing about social media is it gives everyone a voice. The bad thing is … it gives everyone a voice.
Brian Solis
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We live in a time where brands are people and people are brands.
Brian Solis
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Experiences shape experiences.
Brian Solis
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People align with movements they can believe in, and it is the human, intellectual, and financial investment in genuine content that defines experiences.
Brian Solis
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The new social landscape is rich with emotion.
Brian Solis
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How do you become a thought leader? It starts with *being* a thought leader and then connecting the dots back to you.
Brian Solis
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Welcome to a new era of marketing and service in which your brand is defined by those who experience it.
Brian Solis
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It's not business to consumer, it's not business to business, it's people to people...
Brian Solis
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Social media is not owned by marketing.
Brian Solis
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The future of marketing is not about technology...
Brian Solis
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Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships.
Brian Solis
