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When I was a kid, I read many of my mom's books. Sometimes, there were mysteries, but there were no delineations, and my mother never talked about book genres. Nor did we differentiate genres in school.
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If your mom is still around, you're so lucky.
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From the very beginning, I envisioned success as selling enough books so I could keep getting published and continue to write what I wanted to without compromising.
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Don't use your advance to buy an antique sports car, diamonds by the yard, or a bottle of wine from Thomas Jefferson's cellar instead of investing in your book.
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Recognize that the great majority of us aren't trained actors and entertainers. Usually, it's not our faces, our bodies, our personas or our stage presence that sells our books. It's our stories, our visions and our voices.
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'Power Play' is a morality tale for our post-Enron world and - not incidentally - wildly entertaining. Nothing wrong with that.
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The Fiction Writer's Co-op has 51 members, from celebrated NYT bestsellers to promising newcomers, and a waiting list.
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Estimates are that in 2012, more than 32 million books were available - the explosion, thanks to the ease of self-publishing; 2013 could see even more titles grace our virtual bookstores! That means we are going to be awash in covers and titles, plot descriptions and characters.
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When I was in advertising, I did a great deal of work on television commercials. A co-worker and I wrote a screenplay, which led to a few more screenplays, and some were optioned by production companies. I was advised to move to California but didn't want to make the move. I decided to use another form of storytelling, so I wrote a novel.
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In 1998, I self-published online in order to get a traditional deal.
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There's almost no author alive who isn't weathering the tumultuous changes in the publishing industry.
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Don't spend more than 10% of your marketing/PR budget on a trailer. Trailers have to be marketed, too. So, far too many authors wind up marketing their trailers instead of their books.
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When writers stop to sharpen pencils or get up and make coffee to procrastinate, they still stay in their heads with their characters. But when you zip over to read email or check your Facebook page, you get zapped out of the fictive dream. It's brutal on my writing.
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I think Paris smells not just sweet but melancholy and curious, sometimes sad but always enticing and seductive. She's a city for the all senses, for artists and writers and musicians and dreamers, for fantasies, for long walks and wine and lovers and, yes, for mysteries.
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The marketability, the success of a book, ultimately rests with whether or not people will find the concept/characters/title/cover appealing.
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Save yourself some grief. Check with the publicist you hire to see what other books he/she has coming out at the same time as yours.
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Back in 1999 and 2000, a few of us... a very few of us... Douglas Clegg, Seth Godin and I... offered free electronic copies of our books in an effort to reach an audience we otherwise wouldn't have reached and to test out a new marketing concept for books. Despite the industry screaming we were crazy, it worked.
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If I present a boring personal life to my readers, it's going to be harder for them to think of my novels as thrilling.
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Buy other authors' books when you go to their events. Even if you aren't going to read it. Even if you are going to give it away. Even if you aren't interested. Not just for the author but for the bookstore. It's karma and just plain good manners.
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MWA and The Author's Guild refused to accept me as a member.
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A comprehensive marketing plan involves both online and offline efforts to use and broaden your existing platform to promote your book.
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I thought if I put my book up on the Internet as a file that you could download, and I told people about it, maybe some people would download it and read it, and maybe I could get some response.
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All the marketing and advertising sells the book as what it is and hopes that the book will be displayed so that your readers can find it.
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There was an ingredient used in perfumes and remedies in the Middle Ages called 'momie' that is certainly one of the most fascinating I've come across.