George Lois Quotes
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From the time I was three or four years old, I drew all the time. Drew all the time, every second.
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I talk to all the creative directors today, and they take me aside, and they say, 'You know, it must have been great back in those days when you could do anything you wanted.' I say, 'Huh? Excuse me?' I mean, we fought. In the '60s and '70s, you fought wars with clients, and you have to continue fighting wars to do great work.
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I've done truth to power all my life. It's got me into trouble, but who cares?
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When I lecture kids, I say, 'You've got to be ambitious by the advertising' - ambitious. You've got to say, 'See, this product? Maybe I can change the world with this product.' They look at me like I'm nuts, but that's what you can do.
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I look in the mirror, and I work with the brightest person I know.
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You don't create a magazine for your readers. You don't take a poll, you know, like the politicians do, and find out what they're thinking and what they want... You're supposed to be telling people what the hell you think is exciting and dynamic and thought-provoking, and do it - and do it your way.
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When you think of a brand, you should immediately understand it from the advertising attitude, from the words and visuals.
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People say I'm the original Don Draper. I'm not Don Draper.
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The producers of 'Mad Men,' you know, think I hate their show, which is true.
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To me, great advertising can make food taste better, can make your car run smoother. It can change your perception of something. Is it wrong to change your perception about something? Of course not. I'm not lying; I'm just saying, 'This one's more fun, this one's more exciting.'
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When you create advertising, always start with the words.
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These days, no celebrity on a magazine cover, including Brad Pitt, Oprah Winfrey, Julia Roberts, or Leonardo DiCaprio, could possibly match the visual punch of Alfred E. Neuman, the gap-toothed, grinning boy, goofily peeking out at us on the newsstand.
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When I did 'Esquire,' I did a lot of celebrity covers, but the celebrity cover was Hubert Humphrey as a dummy, sitting on Lyndon Johnson's lap and aping his feelings about the war. I did celebrity covers that made a difference in what was going on in American culture.
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Nobody should force you to do a bad piece of work in your whole life - no client, no creative director, nobody. The job isn't to please the client; the job is to produce something for the client that makes them incredibly successful.
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If you're working, and you're not trying to be great, give up.
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The computer has played a role in destroying creativity with the Photoshop. Everybody thinks they're a designer.
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I may have destroyed world culture, but MTV wouldn't exist today if it wasn't for me.
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If you work with convictions, people have got to listen to you.
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Trends can tyrannize; trends are traps. In any creative industry, the fact that others are moving in a certain direction is always proof positive, at least to me, that a new direction is the only direction.
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Whatever the creative industry, when you're confronted with the challenge of coming up with a Big Idea, always work with the most talented, innovative mind available. Hopefully... that's you.
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There's no such thing as a cautious creative.
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The whole area of creativity is constipated and frightened.
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Great advertising, in and of itself, becomes a benefit of the product.
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All the people who run agencies, all the important people in agencies have taken communication courses, marketing courses, advertising courses, and courses basically teach advertising as a science, and advertising is so far from a science it isn't even funny. Advertising is an art.