George Lois Quotes

United States, Director
June 26, 1931

George Lois (born June 26, 1931) is an American art director, designer, and author. Lois is perhaps best known for over 92 covers he designed for Esquire magazine from 1962 to 1972. In 2008, The Museum of Modern Art exhibited 32 of Lois's Esquire covers.

Also known as Designer, Author

I had a fistfight with every kid on my block. I got about fifteen broken noses to prove it. Part of it was also because I was always drawing, and I always had an artist portfolio with me. But I was a tough kid. I won their respect.

George Lois
- Respect
- Broken
- Drawing
You can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.

George Lois
- Great

I'm sounding like an old fart talking about how bad advertising is today, but it's true. Advertising sucks. Guys like me and Bob Gage and certainly Bill Bernbach and two or three other guys, we exemplified and led the creative revolution.

George Lois
- Bad
- True
- Today