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You can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.
George Lois -
Doyle Dane Bernbach was a great, great agency when I got there. There was an arrogance that everyone had, but it was a closed club. I was a guy who worked a little differently. Edgier. More punch-in-the-mouth.
George Lois