Marketing Quotes
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Instead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions.
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They gutted the book, making an action movie for 15-25 year olds. Tolkien became...devoured by his popularity and absorbed by the absurdity of the time. The gap widened between the beauty, the seriousness of the work, and what it has become is beyond me. This level of marketing reduces to nothing the aesthetic and philosophical significance of this work.
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Marketing only really works with word of mouth.
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My dad is a marketing mastermind.
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You have brilliance in you, your contribution is valuable, and the art you create is precious. Only you can do, and you must.
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When we hire someone, even if they are going to be in marketing, I will have them talk to the design folks and the engineers.
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Marketing used to be what you say. Now, marketing is what you do. What you make. How you act. The choices you make when you are sure no one is looking.
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I was 25 when I was made director of marketing at 'Newsweek.' I was 29 when I was made chief executive officer of Kaplan Educational Centers. I was raised to be confident.
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The best ways of marketing were email and banner advertising, but I needed images... and they were very expensive.
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Market-driven design builds the success of the product's marketing into the product itself.
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Companies need connections to their markets to create long-term loyalty.
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I’m interested in selling things, and the whole process of marketing.
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Marketing has always been about the same thing - who your customers are and where they are.
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The most powerful element in advertising is the truth.
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Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.
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Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing it. The technique of selling it.
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Social media is not owned by marketing.
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I am so disappointed in Apple. I don't even use an iPhone anymore. Their marketing sucks. It's embarrassing. It's just garbage.
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What I always tell my clients is to put yourself in your potential customer's shoes - what would you want to hear about this story/book and does this marketing material deliver that information?
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I think it's fascinating to note that some of the most successful organizations of our time got there by focusing obsessively on service, viewing compensation as an afterthought or a side effect. As marketing gets more and more expensive, it turns out that caring for people is a useful shortcut to trust, which leads to all the other things that a growing organization seeks.
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In the past the publishers I've worked with have been extremely generous. And in almost every case, have been people who believed in the work rather than the sales and marketing.
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I was always curious why certain marketing worked and some marketing did not.
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The point to remember about selling things is that, as well as creating atmosphere and excitement around your products, you've got to know what you're selling.
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The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
