Marketing Quotes
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Mainly, the more faddish and newer stages of life are really just marketing schemes. Tweenhood. The young old. The quarter-life crisis.
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The market is good when the local people are in it and believe in it and support it. That's what I want.
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Marketing has always been about the same thing - who your customers are and where they are.
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Mass marketing means appealing to the masses which means appealing to the average.
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It was never a marketing tool. People say that, but I dress this way for the same reasons I did when I first started doing it. It still comes from a serious place inside of me. I get up in the morning, and I think I just look better a certain way I do my makeup. I want to shine, I want to glitter. I'm not getting up thinking, "Oh, this'll get 'em." And I'm not doing it to make a statement. I'm just doing it to look like Dolly - the Dolly that I know and the Dolly that you know.
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By listening, marketing will re-learn how to talk.
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When I first started doing influencer marketing for my company Due, I lost my shorts with literally no return on my investment.
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Marketing management is now tribal leadership.
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Marketing only really works with word of mouth.
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I think it's fascinating to note that some of the most successful organizations of our time got there by focusing obsessively on service, viewing compensation as an afterthought or a side effect. As marketing gets more and more expensive, it turns out that caring for people is a useful shortcut to trust, which leads to all the other things that a growing organization seeks.
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My practical approach based on experience is to create a website for real Internet users, not for search engine spiders.
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Marketing is designed to bring people into something.
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Clearly, we are courting tragedy by turning a blind eye to marketing gimmicks plainly intended to turn children into gun enthusiasts before they are even old enough to buy a firearm of their own.
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Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.
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What I always tell my clients is to put yourself in your potential customer's shoes - what would you want to hear about this story/book and does this marketing material deliver that information?
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The point to remember about selling things is that, as well as creating atmosphere and excitement around your products, you've got to know what you're selling.
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I realize that having a style would be very beneficial for my practice from a marketing standpoint, but I can't do it. I believe my responsibilities as an architect are to design the most appropriate building for the place. Each place has a distinct culture and function, which for me requires an appropriate answer.
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You have brilliance in you, your contribution is valuable, and the art you create is precious. Only you can do, and you must.
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We're all learning here; the best listeners will end up the smartest.
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Marketing used to be what you say. Now, marketing is what you do. What you make. How you act. The choices you make when you are sure no one is looking.
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I was 25 when I was made director of marketing at 'Newsweek.' I was 29 when I was made chief executive officer of Kaplan Educational Centers. I was raised to be confident.
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Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.
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I think that any time reality doesn't match your expectations, it means that marketing was involved.
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Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.
