Marketing Quotes
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I realize that having a style would be very beneficial for my practice from a marketing standpoint, but I can't do it. I believe my responsibilities as an architect are to design the most appropriate building for the place. Each place has a distinct culture and function, which for me requires an appropriate answer.
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Marketing used to be what you say. Now, marketing is what you do. What you make. How you act. The choices you make when you are sure no one is looking.
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Instead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions.
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The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
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When we hire someone, even if they are going to be in marketing, I will have them talk to the design folks and the engineers.
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Marketing has always been about the same thing - who your customers are and where they are.
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I'm really going to miss all the people in the front office, media relations, marketing, all the great people at the ball park. They were my family for a while, and that part really stings. But life does go on.
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Good marketing speaks to human beings - the way human beings understand and take in information.
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They gutted the book, making an action movie for 15-25 year olds. Tolkien became...devoured by his popularity and absorbed by the absurdity of the time. The gap widened between the beauty, the seriousness of the work, and what it has become is beyond me. This level of marketing reduces to nothing the aesthetic and philosophical significance of this work.
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It's hard to get people at a record company to talk about music. They don't seem to want to talk about music, it's all marketing, and that's part of a record, you gotta get it out there, people have gotta hear it, but you could do it in a way that's not repulsive.
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Marketing only really works with word of mouth.
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By listening, marketing will re-learn how to talk.
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The point to remember about selling things is that, as well as creating atmosphere and excitement around your products, you've got to know what you're selling.
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What I always tell my clients is to put yourself in your potential customer's shoes - what would you want to hear about this story/book and does this marketing material deliver that information?
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We're all learning here; the best listeners will end up the smartest.
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The most powerful element in advertising is the truth.
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Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.
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Companies need connections to their markets to create long-term loyalty.
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I am so disappointed in Apple. I don't even use an iPhone anymore. Their marketing sucks. It's embarrassing. It's just garbage.
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What was the idea behind Hot Pockets? Was there a marketing meeting somewhere, 'Hey I got an idea: How about we take a Pop-Tart and fill it with really nasty meat? You could cook it in a sleeve thing, and you could dunk it in the toilet.'
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Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.
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The future of marketing is not about technology...
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I'm a huge fan of Geffen records. Everything about them - their artists, their videos, their marketing.
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I think it's fascinating to note that some of the most successful organizations of our time got there by focusing obsessively on service, viewing compensation as an afterthought or a side effect. As marketing gets more and more expensive, it turns out that caring for people is a useful shortcut to trust, which leads to all the other things that a growing organization seeks.
