Marketing Quotes
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The best ways of marketing were email and banner advertising, but I needed images... and they were very expensive.
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My practical approach based on experience is to create a website for real Internet users, not for search engine spiders.
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The most powerful element in advertising is the truth.
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Historical truth and the marketing needs of the movie and television industry remain fundamentally incompatible.
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Instead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions.
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Companies need connections to their markets to create long-term loyalty.
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The market is good when the local people are in it and believe in it and support it. That's what I want.
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Some of the power has shifted from companies to people. Using social media tools (blogs, wikis, tagging, etc.) more individuals are creating semi-spontaneous 'groundswells' of opinions to which companies and other institutions are realizing they must respond. From marketing to consumers organizations are being pulled into engaging with individuals.
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When I first started doing influencer marketing for my company Due, I lost my shorts with literally no return on my investment.
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When we hire someone, even if they are going to be in marketing, I will have them talk to the design folks and the engineers.
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The best marketing strategy is to destroy your industry before your competition does.
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The point to remember about selling things is that, as well as creating atmosphere and excitement around your products, you've got to know what you're selling.
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We're all learning here; the best listeners will end up the smartest.
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You have brilliance in you, your contribution is valuable, and the art you create is precious. Only you can do, and you must.
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In the past the publishers I've worked with have been extremely generous. And in almost every case, have been people who believed in the work rather than the sales and marketing.
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My dad is a marketing mastermind.
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The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
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The pace of change means that relationship is more important than ever before.
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You might think the word "homemade" is just a word we use as a marketing ploy. But what you don't realize is that the staff sleeps here at night. If your tablecloth is wrinkled, that's why.
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Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.
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Marketing used to be what you say. Now, marketing is what you do. What you make. How you act. The choices you make when you are sure no one is looking.
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Welcome to a new era of marketing and service in which your brand is defined by those who experience it.
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By listening, marketing will re-learn how to talk.
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What I always tell my clients is to put yourself in your potential customer's shoes - what would you want to hear about this story/book and does this marketing material deliver that information?
