Marketing Quotes
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The best ways of marketing were email and banner advertising, but I needed images... and they were very expensive.
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Marketing has always been about the same thing - who your customers are and where they are.
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Social media is not owned by marketing.
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Good marketing speaks to human beings - the way human beings understand and take in information.
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Marketing used to be what you say. Now, marketing is what you do. What you make. How you act. The choices you make when you are sure no one is looking.
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The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
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I’m interested in selling things, and the whole process of marketing.
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It's hard to get people at a record company to talk about music. They don't seem to want to talk about music, it's all marketing, and that's part of a record, you gotta get it out there, people have gotta hear it, but you could do it in a way that's not repulsive.
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I realize that having a style would be very beneficial for my practice from a marketing standpoint, but I can't do it. I believe my responsibilities as an architect are to design the most appropriate building for the place. Each place has a distinct culture and function, which for me requires an appropriate answer.
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Marketing is the act of inventing the product. The effort of designing it. The craft of producing it. The art of pricing it. The technique of selling it.
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When we hire someone, even if they are going to be in marketing, I will have them talk to the design folks and the engineers.
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Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.
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By listening, marketing will re-learn how to talk.
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The most powerful element in advertising is the truth.
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I'm a huge fan of Geffen records. Everything about them - their artists, their videos, their marketing.
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Welcome to a new era of marketing and service in which your brand is defined by those who experience it.
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I am so disappointed in Apple. I don't even use an iPhone anymore. Their marketing sucks. It's embarrassing. It's just garbage.
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Companies need connections to their markets to create long-term loyalty.
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Good marketing offers us a view of the world. Bad marketing offers us a product to buy.
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What I always tell my clients is to put yourself in your potential customer's shoes - what would you want to hear about this story/book and does this marketing material deliver that information?
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I think it's fascinating to note that some of the most successful organizations of our time got there by focusing obsessively on service, viewing compensation as an afterthought or a side effect. As marketing gets more and more expensive, it turns out that caring for people is a useful shortcut to trust, which leads to all the other things that a growing organization seeks.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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Twitter is not a technology. It's a conversation and it's happening with or without you.
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We're all learning here; the best listeners will end up the smartest.