Marketing Quotes
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What I always tell my clients is to put yourself in your potential customer's shoes - what would you want to hear about this story/book and does this marketing material deliver that information?
Carol White -
People don't believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves.
Seth Godin
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The most powerful element in advertising is the truth.
William Bernbach -
Marketing used to be what you say. Now, marketing is what you do. What you make. How you act. The choices you make when you are sure no one is looking.
Seth Godin -
B2B does not mean boring marketing.
Beth Comstock -
Good marketing speaks to human beings - the way human beings understand and take in information.
Simon Sinek -
Instead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions.
Nir Eyal -
What was the idea behind Hot Pockets? Was there a marketing meeting somewhere, 'Hey I got an idea: How about we take a Pop-Tart and fill it with really nasty meat? You could cook it in a sleeve thing, and you could dunk it in the toilet.'
Jim Gaffigan
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It's hard to get people at a record company to talk about music. They don't seem to want to talk about music, it's all marketing, and that's part of a record, you gotta get it out there, people have gotta hear it, but you could do it in a way that's not repulsive.
Henry Rollins Black Flag -
Marketing only really works with word of mouth.
Morgan Freeman -
In Cuba, taking into account the long fight for our independence and sovereignty, we will defend the one-party system in the face of the games, demagogy and the marketing of politics.
Raul Castro -
The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
Seth Godin -
By listening, marketing will re-learn how to talk.
David "Doc" Searls -
I'm a huge fan of Geffen records. Everything about them - their artists, their videos, their marketing.
Guy Oseary
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Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.
Steve Jobs -
Marketing has always been about the same thing - who your customers are and where they are.
Noah Kagan -
The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
Seth Godin -
Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.
Seth Godin -
I think it's fascinating to note that some of the most successful organizations of our time got there by focusing obsessively on service, viewing compensation as an afterthought or a side effect. As marketing gets more and more expensive, it turns out that caring for people is a useful shortcut to trust, which leads to all the other things that a growing organization seeks.
Seth Godin -
They gutted the book, making an action movie for 15-25 year olds. Tolkien became...devoured by his popularity and absorbed by the absurdity of the time. The gap widened between the beauty, the seriousness of the work, and what it has become is beyond me. This level of marketing reduces to nothing the aesthetic and philosophical significance of this work.
Christopher Tolkien
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Twitter is not a technology. It's a conversation and it's happening with or without you.
Charlene Li -
You can win with consistent benefits, delivered over time. You win by incrementally earning share, attention and trust.
Seth Godin -
The future of marketing is not about technology...
Brian Solis -
Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.
Seth Godin