Seth Godin Quotes

Mass marketing means appealing to the masses which means appealing to the average.

Seth Godin

• Marketing
• Average
• Appealing

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Quotes to Explore

• I read my books to writing workshops and friends, and I'm often focussed just on keeping them entertained. I never think about marketing at all.

  

  Karen Joy Fowler
  • Writing
  • Friends
  • Marketing

• Money coming in says I've made the right marketing decisions.

  

  Adam Osborne
  • Money
  • Marketing
  • Decisions

• Never forget that you only have one opportunity to make a first impression - with investors, with customers, with PR, and with marketing.

  

  Natalie Massenet
  • Opportunity
  • Marketing
  • Never Forget

• Don't spend more than 10% of your marketing/PR budget on a trailer. Trailers have to be marketed, too. So, far too many authors wind up marketing their trailers instead of their books.

  

  M. J. Rose
  • Up
  • Wind
  • Marketing

• Books are my art. The movie is someone else's art. But it's great marketing for books.

  

  Barry Eisler
  • Great
  • Art
  • Movie

• Here's my whole marketing idea: treat people the way you want to be treated.

  

  Garth Brooks
  • People
  • Marketing
  • Treat

• I can put tweets on a map to show who is saying what where, which could be used for marketing or social research.

  

  Jack Dangermond
  • Research
  • Marketing
  • Saying

• Everyone is entitled to their opinion, and you like what you like. But I felt like with 'Pride,' certainly when it was released in America, there were certain things that went on with the marketing where I though we're pandering to whatever the vibe is of that area.

  

  Faye Marsay
  • America
  • Opinion
  • Pride

• Marketing is more important than it has ever been. But I'm trying to tear the layers back and make it not so contrived. I think people just want entertainment.

  

  Usher
  • People
  • Important
  • Trying

• Fashion is such an octopus. You're connected to so many people: suppliers, pattern makers, production teams, marketing teams, vendors.

  

  Raf Simons
  • People
  • Fashion
  • Marketing

• We are working to understand the tastes of people born in the 1980s and 1990s - it is very different from my generation. We do our own research. Marketing research companies, I think, are relatively academic.

  

  Zong Qinghou
  • People
  • Different
  • Generation

• But the business side of it, as with most creative things, there is no room for business. It is about art. It's not about marketing.

  

  Warren Cuccurullo Duran Duran
  • Art
  • Business
  • Creative

• Even if I am predisposed to shop online, I see bricks and mortar as part of marketing.

  

  Natalie Massenet
  • Marketing
  • Online
  • Shop

• My biggest fear in life is to be average.

  

  M. Night Shyamalan
  • Life
  • Fear
  • Average

• Religious traditions are easy to lose sight of in today's marketing frenzy. Make sure you take time to gently usher your little ones into the rituals that have special meaning for you.

  

  Adam Mansbach
  • Time
  • Today
  • Religious

• The media and marketing deluge has spawned a new type of Wall Street loser: the armchair momentum player. These are novice investors who engage in short-term stock buying and selling based on media reports or an expert's enthusiasm.

  

  Gary Weiss
  • Player
  • Wall
  • Media

• Don't hire anyone - no matter what they offer - who promises you they'll sell 'X' copies of your book. Every book is different. The best any marketing company or PR firm can do for your book is make potential readers aware of it.

  

  M. J. Rose
  • Different
  • Book
  • Best

• The death of any man aged 56 is very sad for his widow and family. And no one would deny that Steve Jobs was a brilliant and highly innovative technician, with great business flair and marketing ability.

  

  A. N. Wilson
  • Great
  • Family
  • Business

• No man can avoid being born average, but no man has to stay average.

  

  Satchel Paige
  • Man
  • Average

• I live life and try and smile as much as possible. Family and friends are everything." - "That was my first real lesson. At the end of the day, you could be a hell of a marketer, but you're only as good as what you're marketing.

  

  Scooter Braun
  • Life
  • Real
  • Trying

• The composer reveals the innermost nature of the world, and expresses the profoundest wisdom in a language that his reasoning faculty does not understand, just as a magnetic somnambulist gives information about things of which she has no conception when she is awake. Therefore in the composer, more than in any other artist, the man is entirely separate and distinct from the artist.

  

  Arthur Schopenhauer
  • Wisdom
  • Artist
  • Language

• Wallflowers may not be the prettiest of blooms, but at least they don’t get trampled.

  

  Courtney Milan
  • Do Not
  • Blooms
  • Trampled

• As the applicant pool grows, the exact place to draw the line between looking and leaping settles to 37% of the pool, yielding the 37% Rule: look at the first 37% of the applicants, choosing none, then be ready to leap for anyone better than all those you’ve seen so far.

  

  Brian Christian
  • Rule
  • Applicant

• Mass marketing means appealing to the masses which means appealing to the average.

  

  Seth Godin
  • Marketing
  • Average
  • Appealing