Marketing Quotes
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Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.
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Authenticy in marketing is telling a story people want to hear.
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People don't believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves.
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Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.
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Marketers need to build digital relationships and reputation before closing a sale.
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I've got lots of books sitting here that have never been published because nobody could make any marketing sense of them.
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When I first started doing influencer marketing for my company Due, I lost my shorts with literally no return on my investment.
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I have come to believe that politicians are in the business of 'marketing' their product to the public, by exaggerating threats and over-selling government solutions.
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Marketing is about innovation.
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I always thought marketing in general was an interesting kind of thing. I always liked commercials and billboards.
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Historical truth and the marketing needs of the movie and television industry remain fundamentally incompatible.
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My practical approach based on experience is to create a website for real Internet users, not for search engine spiders.
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Some of the power has shifted from companies to people. Using social media tools (blogs, wikis, tagging, etc.) more individuals are creating semi-spontaneous 'groundswells' of opinions to which companies and other institutions are realizing they must respond. From marketing to consumers organizations are being pulled into engaging with individuals.
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It was never a marketing tool. People say that, but I dress this way for the same reasons I did when I first started doing it. It still comes from a serious place inside of me. I get up in the morning, and I think I just look better a certain way I do my makeup. I want to shine, I want to glitter. I'm not getting up thinking, "Oh, this'll get 'em." And I'm not doing it to make a statement. I'm just doing it to look like Dolly - the Dolly that I know and the Dolly that you know.
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Content Marketing is all the Marketing that's left.
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They gutted the book, making an action movie for 15-25 year olds. Tolkien became...devoured by his popularity and absorbed by the absurdity of the time. The gap widened between the beauty, the seriousness of the work, and what it has become is beyond me. This level of marketing reduces to nothing the aesthetic and philosophical significance of this work.
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My dad is a marketing mastermind.
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You have brilliance in you, your contribution is valuable, and the art you create is precious. Only you can do, and you must.
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Marketing is designed to bring people into something.
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The market is good when the local people are in it and believe in it and support it. That's what I want.
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I'm really going to miss all the people in the front office, media relations, marketing, all the great people at the ball park. They were my family for a while, and that part really stings. But life does go on.
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Marketing only really works with word of mouth.
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I was 25 when I was made director of marketing at 'Newsweek.' I was 29 when I was made chief executive officer of Kaplan Educational Centers. I was raised to be confident.
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Instead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions.
