Marketing Quotes
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Stories are how we learn best. We absorb numbers and facts and details, but we keep them all glued into our heads with stories.
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For purposes of marketing, writers are designated as poets, novelists, or something else. But writing is about matchmaking, an attempt to marry sensations with apt words.
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The main difference between marketing and fraud is that criminals have to pay for their own alcohol.
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I started my career as a sales guy in the nineties, when the funnel was controlled by the sales rep, who had all the information the prospect wanted, including pricing and discount options. Now 90 percent of it has swung to marketing. It's self-service and you need to be very, very helpful to see to the top of the funnel. The game has changed a lot.
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Amazon has well passed any expectations of its ability to change distribution and marketing.
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If you think about filmmaking as an entire spectrum, starting with the writer and ending with maybe the marketing department, the actor's contribution is a rather slender band.
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The rates of soda consumption in our poorest communities cannot be explained by individual consumer preferences alone, but rather are linked to broader issues of access and affordability of healthy foods in low-income neighborhoods, and to the marketing efforts of soda companies themselves.
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Many companies forget what it means to make great products. After initial success, sales and marketing people take over and the product people eventually make their way out.
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In Cuba, taking into account the long fight for our independence and sovereignty, we will defend the one-party system in the face of the games, demagogy and the marketing of politics.
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There's a fine line between marketing and grand theft.
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People can see themselves in a story much easier than they can see themselves in a hypothetical situation that a brand might present to them. So telling stories to build a relationship with your audience is usually far more effective than other methods of marketing or publicity.
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There is a shotgun wedding going on and its between Marketing and IT. Finance's worst nightmare.
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My dad is a marketing mastermind.
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Historical truth and the marketing needs of the movie and television industry remain fundamentally incompatible.
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The best ways of marketing were email and banner advertising, but I needed images... and they were very expensive.
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When you have a CEO who is an ex-CMO, that is going to put the marketing tool kit front and center.
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I learned marketing at my dinner table.
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The world of marketing is all about trends and the ability of marketers to identify and cultivate them.
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Instead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions.
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Some of the power has shifted from companies to people. Using social media tools (blogs, wikis, tagging, etc.) more individuals are creating semi-spontaneous 'groundswells' of opinions to which companies and other institutions are realizing they must respond. From marketing to consumers organizations are being pulled into engaging with individuals.
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Marketing begins before the product is launched.
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The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
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They were marketing me as a teen idol, when the stuff on the record was not what teen idols were doing at the time.
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Content Marketing is all the Marketing that's left.
