Marketing Quotes
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People don't believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves.
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When you have a CEO who is an ex-CMO, that is going to put the marketing tool kit front and center.
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Good marketing speaks to human beings - the way human beings understand and take in information.
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Good marketing offers us a view of the world. Bad marketing offers us a product to buy.
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I have come to believe that politicians are in the business of 'marketing' their product to the public, by exaggerating threats and over-selling government solutions.
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Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.
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The world of marketing is all about trends and the ability of marketers to identify and cultivate them.
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People can see themselves in a story much easier than they can see themselves in a hypothetical situation that a brand might present to them. So telling stories to build a relationship with your audience is usually far more effective than other methods of marketing or publicity.
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I'm a huge fan of Geffen records. Everything about them - their artists, their videos, their marketing.
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Mass marketing means appealing to the masses which means appealing to the average.
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There is a shotgun wedding going on and its between Marketing and IT. Finance's worst nightmare.
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I've got lots of books sitting here that have never been published because nobody could make any marketing sense of them.
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Stories are how we learn best. We absorb numbers and facts and details, but we keep them all glued into our heads with stories.
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My practical approach based on experience is to create a website for real Internet users, not for search engine spiders.
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I realize that having a style would be very beneficial for my practice from a marketing standpoint, but I can't do it. I believe my responsibilities as an architect are to design the most appropriate building for the place. Each place has a distinct culture and function, which for me requires an appropriate answer.
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Marketing only really works with word of mouth.
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It's hard to get people at a record company to talk about music. They don't seem to want to talk about music, it's all marketing, and that's part of a record, you gotta get it out there, people have gotta hear it, but you could do it in a way that's not repulsive.
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I always thought marketing in general was an interesting kind of thing. I always liked commercials and billboards.
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Historical truth and the marketing needs of the movie and television industry remain fundamentally incompatible.
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Content Marketing is all the Marketing that's left.
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Some of the power has shifted from companies to people. Using social media tools (blogs, wikis, tagging, etc.) more individuals are creating semi-spontaneous 'groundswells' of opinions to which companies and other institutions are realizing they must respond. From marketing to consumers organizations are being pulled into engaging with individuals.
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They gutted the book, making an action movie for 15-25 year olds. Tolkien became...devoured by his popularity and absorbed by the absurdity of the time. The gap widened between the beauty, the seriousness of the work, and what it has become is beyond me. This level of marketing reduces to nothing the aesthetic and philosophical significance of this work.
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The market is good when the local people are in it and believe in it and support it. That's what I want.
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When I first started doing influencer marketing for my company Due, I lost my shorts with literally no return on my investment.
