Marketing Quotes
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Good marketing speaks to human beings - the way human beings understand and take in information.
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People can see themselves in a story much easier than they can see themselves in a hypothetical situation that a brand might present to them. So telling stories to build a relationship with your audience is usually far more effective than other methods of marketing or publicity.
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There's a fine line between marketing and grand theft.
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Marketing is not selling. Marketing is building a brand in the mind of the prospect.
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I started my career as a sales guy in the nineties, when the funnel was controlled by the sales rep, who had all the information the prospect wanted, including pricing and discount options. Now 90 percent of it has swung to marketing. It's self-service and you need to be very, very helpful to see to the top of the funnel. The game has changed a lot.
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Stories are how we learn best. We absorb numbers and facts and details, but we keep them all glued into our heads with stories.
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If you think about filmmaking as an entire spectrum, starting with the writer and ending with maybe the marketing department, the actor's contribution is a rather slender band.
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The best ways of marketing were email and banner advertising, but I needed images... and they were very expensive.
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Permission marketing is marketing without interruptions.
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The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
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We're looking to have the ability to come in and be able to capitalize on the marketing in order to grow the top-line. We basically leverage what has worked with our other successful acquisitions - investment in marketing, retention and student services.
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They were marketing me as a teen idol, when the stuff on the record was not what teen idols were doing at the time.
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Some of the power has shifted from companies to people. Using social media tools (blogs, wikis, tagging, etc.) more individuals are creating semi-spontaneous 'groundswells' of opinions to which companies and other institutions are realizing they must respond. From marketing to consumers organizations are being pulled into engaging with individuals.
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The market is good when the local people are in it and believe in it and support it. That's what I want.
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There is a shotgun wedding going on and its between Marketing and IT. Finance's worst nightmare.
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Marketing only really works with word of mouth.
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Mainly, the more faddish and newer stages of life are really just marketing schemes. Tweenhood. The young old. The quarter-life crisis.
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When you have a CEO who is an ex-CMO, that is going to put the marketing tool kit front and center.
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In Cuba, taking into account the long fight for our independence and sovereignty, we will defend the one-party system in the face of the games, demagogy and the marketing of politics.
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I learned marketing at my dinner table.
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Amazon has well passed any expectations of its ability to change distribution and marketing.
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Mass marketing means appealing to the masses which means appealing to the average.
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Instead of relying on expensive marketing, habit-forming companies link their services to the users' daily routines and emotions.
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The world of marketing is all about trends and the ability of marketers to identify and cultivate them.
