Marketing Quotes
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I did have a nice career in print, but traditional publishers don't always have the resources to create individualized marketing for their authors. Mine never figured out how to package books as hot as mine so that they found their full audience. Finally, I got frustrated enough over my lack of traction to walk away.
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Marketers need to build digital relationships and reputation before closing a sale.
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B2B does not mean boring marketing.
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For purposes of marketing, writers are designated as poets, novelists, or something else. But writing is about matchmaking, an attempt to marry sensations with apt words.
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Many companies forget what it means to make great products. After initial success, sales and marketing people take over and the product people eventually make their way out.
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People can see themselves in a story much easier than they can see themselves in a hypothetical situation that a brand might present to them. So telling stories to build a relationship with your audience is usually far more effective than other methods of marketing or publicity.
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The rates of soda consumption in our poorest communities cannot be explained by individual consumer preferences alone, but rather are linked to broader issues of access and affordability of healthy foods in low-income neighborhoods, and to the marketing efforts of soda companies themselves.
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If you think about filmmaking as an entire spectrum, starting with the writer and ending with maybe the marketing department, the actor's contribution is a rather slender band.
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Amazon has well passed any expectations of its ability to change distribution and marketing.
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The best ways of marketing were email and banner advertising, but I needed images... and they were very expensive.
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When you have a CEO who is an ex-CMO, that is going to put the marketing tool kit front and center.
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Mainly, the more faddish and newer stages of life are really just marketing schemes. Tweenhood. The young old. The quarter-life crisis.
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I learned marketing at my dinner table.
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Some of the power has shifted from companies to people. Using social media tools (blogs, wikis, tagging, etc.) more individuals are creating semi-spontaneous 'groundswells' of opinions to which companies and other institutions are realizing they must respond. From marketing to consumers organizations are being pulled into engaging with individuals.
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Historical truth and the marketing needs of the movie and television industry remain fundamentally incompatible.
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In Cuba, taking into account the long fight for our independence and sovereignty, we will defend the one-party system in the face of the games, demagogy and the marketing of politics.
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The world of marketing is all about trends and the ability of marketers to identify and cultivate them.
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Marketing begins before the product is launched.
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Marketing has always been about the same thing - who your customers are and where they are.
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When I first started doing influencer marketing for my company Due, I lost my shorts with literally no return on my investment.
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There's a fine line between marketing and grand theft.
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The market is good when the local people are in it and believe in it and support it. That's what I want.
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There is a shotgun wedding going on and its between Marketing and IT. Finance's worst nightmare.
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Mass marketing means appealing to the masses which means appealing to the average.
