Marketing Quotes
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Stories are how we learn best. We absorb numbers and facts and details, but we keep them all glued into our heads with stories.
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A bad book and good marketing won't work, the same way a good book and bad marketing will also not work. There is no choice in the matter that if you need to write a good book, you also need to have good marketing for it.
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The rates of soda consumption in our poorest communities cannot be explained by individual consumer preferences alone, but rather are linked to broader issues of access and affordability of healthy foods in low-income neighborhoods, and to the marketing efforts of soda companies themselves.
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For purposes of marketing, writers are designated as poets, novelists, or something else. But writing is about matchmaking, an attempt to marry sensations with apt words.
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I started my career as a sales guy in the nineties, when the funnel was controlled by the sales rep, who had all the information the prospect wanted, including pricing and discount options. Now 90 percent of it has swung to marketing. It's self-service and you need to be very, very helpful to see to the top of the funnel. The game has changed a lot.
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If you think about filmmaking as an entire spectrum, starting with the writer and ending with maybe the marketing department, the actor's contribution is a rather slender band.
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Amazon has well passed any expectations of its ability to change distribution and marketing.
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The best ways of marketing were email and banner advertising, but I needed images... and they were very expensive.
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My dad is a marketing mastermind.
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People can see themselves in a story much easier than they can see themselves in a hypothetical situation that a brand might present to them. So telling stories to build a relationship with your audience is usually far more effective than other methods of marketing or publicity.
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There's a fine line between marketing and grand theft.
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Some of the power has shifted from companies to people. Using social media tools (blogs, wikis, tagging, etc.) more individuals are creating semi-spontaneous 'groundswells' of opinions to which companies and other institutions are realizing they must respond. From marketing to consumers organizations are being pulled into engaging with individuals.
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There is a shotgun wedding going on and its between Marketing and IT. Finance's worst nightmare.
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The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
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In Cuba, taking into account the long fight for our independence and sovereignty, we will defend the one-party system in the face of the games, demagogy and the marketing of politics.
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The world of marketing is all about trends and the ability of marketers to identify and cultivate them.
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I learned marketing at my dinner table.
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Mainly, the more faddish and newer stages of life are really just marketing schemes. Tweenhood. The young old. The quarter-life crisis.
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The market is good when the local people are in it and believe in it and support it. That's what I want.
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Historical truth and the marketing needs of the movie and television industry remain fundamentally incompatible.
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Many companies forget what it means to make great products. After initial success, sales and marketing people take over and the product people eventually make their way out.
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When you have a CEO who is an ex-CMO, that is going to put the marketing tool kit front and center.
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It was never a marketing tool. People say that, but I dress this way for the same reasons I did when I first started doing it. It still comes from a serious place inside of me. I get up in the morning, and I think I just look better a certain way I do my makeup. I want to shine, I want to glitter. I'm not getting up thinking, "Oh, this'll get 'em." And I'm not doing it to make a statement. I'm just doing it to look like Dolly - the Dolly that I know and the Dolly that you know.
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They were marketing me as a teen idol, when the stuff on the record was not what teen idols were doing at the time.
