Marketing Quotes
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People don't believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves.
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Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.
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People can see themselves in a story much easier than they can see themselves in a hypothetical situation that a brand might present to them. So telling stories to build a relationship with your audience is usually far more effective than other methods of marketing or publicity.
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I have come to believe that politicians are in the business of 'marketing' their product to the public, by exaggerating threats and over-selling government solutions.
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Mass marketing means appealing to the masses which means appealing to the average.
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The world of marketing is all about trends and the ability of marketers to identify and cultivate them.
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Good marketing speaks to human beings - the way human beings understand and take in information.
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Good marketing offers us a view of the world. Bad marketing offers us a product to buy.
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Stories are how we learn best. We absorb numbers and facts and details, but we keep them all glued into our heads with stories.
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There is a shotgun wedding going on and its between Marketing and IT. Finance's worst nightmare.
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I've got lots of books sitting here that have never been published because nobody could make any marketing sense of them.
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Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.
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I always thought marketing in general was an interesting kind of thing. I always liked commercials and billboards.
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The market is good when the local people are in it and believe in it and support it. That's what I want.
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My practical approach based on experience is to create a website for real Internet users, not for search engine spiders.
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Content Marketing is all the Marketing that's left.
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I realize that having a style would be very beneficial for my practice from a marketing standpoint, but I can't do it. I believe my responsibilities as an architect are to design the most appropriate building for the place. Each place has a distinct culture and function, which for me requires an appropriate answer.
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It's hard to get people at a record company to talk about music. They don't seem to want to talk about music, it's all marketing, and that's part of a record, you gotta get it out there, people have gotta hear it, but you could do it in a way that's not repulsive.
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I'm a huge fan of Geffen records. Everything about them - their artists, their videos, their marketing.
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When I first started doing influencer marketing for my company Due, I lost my shorts with literally no return on my investment.
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Some of the power has shifted from companies to people. Using social media tools (blogs, wikis, tagging, etc.) more individuals are creating semi-spontaneous 'groundswells' of opinions to which companies and other institutions are realizing they must respond. From marketing to consumers organizations are being pulled into engaging with individuals.
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Marketing is designed to bring people into something.
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It was never a marketing tool. People say that, but I dress this way for the same reasons I did when I first started doing it. It still comes from a serious place inside of me. I get up in the morning, and I think I just look better a certain way I do my makeup. I want to shine, I want to glitter. I'm not getting up thinking, "Oh, this'll get 'em." And I'm not doing it to make a statement. I'm just doing it to look like Dolly - the Dolly that I know and the Dolly that you know.
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Historical truth and the marketing needs of the movie and television industry remain fundamentally incompatible.
