John Quelch Quotes
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The president can't succeed without Congress, and Congress can't succeed without the president. The image of one depends on the image of another. It is not a zero-sum game.
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Ease of navigation is important in both physical and virtual space.
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Changing our consumer behaviour is similar to quitting smoking. Unless people are shocked into doing it, either by social disapproval or family disapproval or fear of the medical consequences, they'll just keep on smoking.
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View health as an investment, not an expense.
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Paying extra for prime placement can often pay off.
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Understanding place is critical to achieving corporate growth.
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To be a dean, you have to be a salesman as well as a scholar.
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The Starbucks brand has shifted over time from being a specialty brand to being more of a mass brand. There is a gap at the top of the market.
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The Trump brand is complicated because it conflates a personal brand with a corporate brand. That means that the Trump persona affects the corporate reputation in a more direct way than, say, Richard Branson's actions affect Virgin.
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You certainly don't want to market the president as if he or she were a box of breakfast cereal.
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Pepsi and Coke have to co-exist on the shelf for the long term because if they pull each other down, no one's going to drink carbonated soft drinks anymore.
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Coca-Cola is an American icon.
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Product downsizing in the face of inflation in order to maintain retail price points has long been used by food companies, notably manufacturers of candy.
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If there is cultural imperialism, it is definitely American.
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Consumers around the world are excited to share common experiences.
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It's pretty challenging in a small country to develop a business school with a world-class reputation because of the problem of attracting a critical mass of top-class researchers.
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America's health depends on all businesses, not just healthcare companies, to do their part.
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In flush times, a rising tide of consumption can compensate for less than optimal branding, positioning, pricing or segmentation.
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Every time there is a recession, consumers will typically be more cautious, more conservative, take more time, and make more serious price-performance trade-offs.
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The only thing you need to set up a business school is a warm body and a piece of chalk.
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If you have market power like Nike, you can set terms that are much tougher because athletes value the endorsement of Nike - it means as much to them as it does to the company.
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If you can promise a vital and vibrant research environment as well as great students to your faculty, you can recruit some top faculty. The top faculty on your roster will then help you to attract further top students in your program.
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There are distinct categories of consumers, each of which needs to be addressed in a different way.
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I think part of the problem that the Republicans have is that the base has, in many cases, certain litmus test issues on which they are black and white on their thinking.