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China is a very brand-intensive society. The reason that brands are so very important is that they are a way to signal social status.
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When you have a CEO who is an ex-CMO, that is going to put the marketing tool kit front and center.
China is a very brand-intensive society. The reason that brands are so very important is that they are a way to signal social status.
When you have a CEO who is an ex-CMO, that is going to put the marketing tool kit front and center.