John Quelch Quotes
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It's impossible for any institution to compete unless you can afford world class faculty.
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The closer a brand can cozy up to a consumer with a message along the lines of, 'We're all in this together,' the better off a brand will be.
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There are a lot of thought leaders who don't want to see their students. We don't want to hire them. If students are allured to come to the school because of famous faculties, and if they never see them, that leaves very bad taste.
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Every company, large and small, has an impact on health.
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What you don't do is contacting someone you haven't reached out for 10 years and asking for money.
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Consumer behaviour changes in a glacial fashion.
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You have lines of people outside Apple stores waiting for the latest iPhone, which adds to the hype around new product launch. So scarcity has value not just in its own right, but as a basis for free PR - it can become a story on the nightly news.
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Younger people obviously are more likely to openly express their political affiliations in terms of gear.
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The FTC doesn't regulate political speech.
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Mention health in most companies, and the cost of health insurance is what comes to mind, not how the company can invest to prevent further escalation in societal health care costs.
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Personal brand equity erodes much faster than corporate brand equity.
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A company's commitment to searching out potential blockbusters and then investing in marketing to convert potential to reality attracts and retains top scientists and creatives.
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If I ask for money, all I get is advice. But if I ask for advice, I end up getting money.
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Brand preferences and consumption levels in emerging markets such as China, India and Brazil tend to be more fluid. Consumer research is therefore critical to aid marketers trying to cement brand preferences early on as these economies develop.
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Instead of being focused on teaching what we already know, we now have to be focused on creating new knowledge that is China-based, because it's absolutely clear that China is going to shift from a production economy to a knowledge economy.
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The skills associated with knowledge creation are totally different from the skills associated with production.
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You have to be willing to totally immerse yourself in China in order to have in-depth exposure to China.
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Any small business that's predicated on technological innovation and is differentiated and superior can expand globally very effectively using the Internet as a vehicle for promotion.
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It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times.
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Obama and Clinton make an interesting contrast in brands.
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When times are good, there is budget available for increased research on secondary products or customers.
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Instant, soluble coffee has long been the unspeakable wasteland of the coffee business. Conventional wisdom would be that no premium brand should go near it. But Howard Schultz's vision from day one has been to bring quality coffee to the mass market.
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When you have a CEO who is an ex-CMO, that is going to put the marketing tool kit front and center.
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The federal government should not be in the business of initiating and administering short-term incentive programs designed to shape consumer purchase behavior.