Marketing Quotes
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A writer can't afford to just focus on writing and leave marketing aside in today's competitive market.
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How did we get to the point where we're paying for bottled water? That must have been some weird marketing meeting over in France. Some French guy's sitting there, like, "How dumb do I think the Americans are? I bet you we could sell those idiots water."
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There's a vast difference between marketing a movie and the movie itself. You try to cast as wide and broad a net as possible.
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What they're not doing is marketing the Dead Kennedys in the spirit of what the band stood for.
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I had originally written 'Pariah' as a feature, and we shot the first act as a short film, and then we used the short as a marketing tool to fundraise for the feature.
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Marketing has supplanted story as the primary force behind the worthiness of making a film, and that's a very sad thing. It's film only as a function of consumerism rather than as an important component of our culture, and that's everywhere around the world.
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If you are trying to grow your qualified search traffic, you have to combine your content marketing with your SEO efforts.
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In direct navigation, users type exactly what they are looking for in the browser's web address field. This could be the exact domain name or web address. Millions of people do this, emphasizing the need for on- and off-line marketing and branding.
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Marketing is not selling. Marketing is building a brand in the mind of the prospect.
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Consequently, pictures are aimed at certain audiences, whether it be a teen comedy or an action movie or whatever. It's unfortunate, because while it may lead to big opening grosses, a lot of pictures that are a little different and don't fit so neatly into either a niche market or a high-concept marketing approach can get lost in the shuffle. That's one unfortunate thing.
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The American Dream never really existed. It was a marketing scam.
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The bigger problem still is that it determines in many ways what movies get made in the first place. Because as sources of finance are considering a project, they ask themselves, "Does this lend itself to a simplistic marketing approach which will guarantee a big opening weekend?" As a movie-goer, I think that's tragic, because when you look back at those movies that made us fall in love with movies in the first place, most of them were not high-concept, and most of them would not have "won their weekend."
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I live life and try and smile as much as possible. Family and friends are everything." - "That was my first real lesson. At the end of the day, you could be a hell of a marketer, but you're only as good as what you're marketing.
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Drug companies say they need to charge ever-higher prices to cover their research costs, but they spend far less on research and development than they do on marketing and administration, and afterwards they actually keep more in profits.
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There is no possible justification or excuse for marketing dangerous weapons to children as if they were toys.
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With the marketing pressures driving the book world today, it's much easier to get the author of a memoir on a television show than a serious novelist.
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I like every individual editor, designer, marketing and publicity person I deal with, but I don't like what publishers, corporately, are doing to the ecology of the book world. It's damaging, and it should change.
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Marketing is no longer about the stuff that you male, but about the stories you tell.
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The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
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It is all about marketing; that is where the real craft comes in. The best actors do not necessarily become the biggest stars. And vice versa.
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Music is always occurring. It is just a matter of marketing, attention, and many other factors, that determines whether people will hear these songs or not.
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Other than that one year, Salon has been very cautious about the way it spends money. For instance, since last year, we've had virtually no marketing budget. It's just word of mouth. And our circulation continues to grow that way by breaking news stories.
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Marketing and press kicks up dust. It gets in your eye, and then you're not focusing on the product.
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I'm all for it. In these days, regional marketing is the only way to survive.
