Marketing Quotes
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My e-books sales have overtaken everything else, so I think all the marketing has become very much driven by the author now because of social media.
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How did we get to the point where we're paying for bottled water? That must have been some weird marketing meeting over in France. Some French guy's sitting there, like, "How dumb do I think the Americans are? I bet you we could sell those idiots water."
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Marketing has supplanted story as the primary force behind the worthiness of making a film, and that's a very sad thing. It's film only as a function of consumerism rather than as an important component of our culture, and that's everywhere around the world.
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The American Dream never really existed. It was a marketing scam.
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I'm not proposing that you let the crowd dictate, or that you work hard to fit in. Far from it. I'm proposing that you know the impact your choices are having and act accordingly.
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People don't trust conglomerates; they trust individuals. Network marketing brings trust and the quality of the relationship to the center of the business. And it enables you to expand indefinitely, simply by expanding the number of relationships.
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The label YA actually means nothing except that the protagonists, or some of them, are young. Publishers like it because it is a secure marketing niche. But the cost of security is exclusion from literary consideration.
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Mainly, the more faddish and newer stages of life are really just marketing schemes. Tweenhood. The young old. The quarter-life crisis. You can sell a lot of junk to a lot of people by inventing a stage of life and giving it a name.
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Marketing is no longer about the stuff that you male, but about the stories you tell.
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I have learned a ton about inventory, co-packing, wholesaling, end caps. All these concepts are easy to breeze by in what I do for a living or assume that there is a marketing manager or specialist in one of our companies that handles that.
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Truly brilliant marketing happens when you take something most people think of as a weakness and reposition it so people think of it as a strength.
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The NBA has made a real issue about really making these superstars the premium that everybody wants to go to. That's their calling card and their marketing tool. But the coaches at the other end of the sphere are trying to make everybody on the team, even nine, 10, 11, 12, just as important, and have a real role that's meaningful.
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Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.
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There's a vast difference between marketing a movie and the movie itself. You try to cast as wide and broad a net as possible.
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Sometimes all the 'marketing' insight in the world can't move a client, but the creation of a truly great brand name can become a billion-dollar idea!
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I was making commercials. That's how I learned the craft. That was the marketing part of it: directing commercial for TV. It wasn't the most common thing to become a filmmaker in Greece. I started by saying I was interested in marketing and have a proper job in advertising and commercials. Basically, I studied film to learn how to do marketing, and commercials. As I studied film I learned I'd be interested in making films instead of commercials.
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Because advertising and marketing is an art, the solution to each new problem or challenge should begin with a blank canvas and an open mind, not with the nervous borrowings of other people's mediocrities. That's precisely what 'trends' are - a search for something 'safe' - and why a reliance on them leads to oblivion.
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Network marketing is based purely on relationship selling, which is the state of the art in selling today. Small and large companies throughout the country and the world are realizing that individuals selling to their friends and associates is the future of sales, because the critical element in buying is trust.
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If the Internet can be described as a giant human consciousness, then viral marketing is the illusion of free will.
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There are no magic wands, no hidden tracks, and no secret handshakes that can bring you immediate success, but with time, energy and determination you can get there.
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Outsourcing isn't the answer to everything. Lots of internet marketing pundits will tell you to outsource, outsource, outsource. Having a trusted team that knows each other and enjoys working together is good, too.
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I had originally written 'Pariah' as a feature, and we shot the first act as a short film, and then we used the short as a marketing tool to fundraise for the feature.
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Just as like the music industry still wishes for the days when it controlled its own production and distribution, the media and marketing world still yearns for the silver bullet of the thirty-second spot on 'Seinfeld,' even as it knows those days are over.
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When I'm marketing a film, whether its mine or someone else's, I work with a great deal of strategy and elbow grease until the job is done.
