Marketing Quotes
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Internet marketing entrepreneurs have truly opened my eyes to just how important a quick turnaround time can be. Often times, an interview they conduct with me today is online by the next morning. The interviewee is then able to start making money less than 24 hours after the initial interview.
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I'm all for it. In these days, regional marketing is the only way to survive.
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The label YA actually means nothing except that the protagonists, or some of them, are young. Publishers like it because it is a secure marketing niche. But the cost of security is exclusion from literary consideration.
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I was a VP of marketing, I was regional sales manager in fashion, and marketing director in communications and product development. I was always a corporate Fortune 500 girl.
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The future of network marketing is unlimited. There's no end in sight. It will continue to grow because better people are getting into it . . . soon, it will be one of the most respected business methods in the world.
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How did we get to the point where we're paying for bottled water? That must have been some weird marketing meeting over in France. Some French guy's sitting there, like, "How dumb do I think the Americans are? I bet you we could sell those idiots water."
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Perhaps the most important contribution to me being centered in the midst of this chaos is my daughter, Krystal Ann. I am very lucky because she works with me and is responsible for many aspects of the business on the marketing side of my career. This allows us to travel together and experience life on the road, seeing the world. Having family with me is very important and grounding.
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The basic idea that marketing is wrong at its core is one of the main reasons why innovation seems blocked and unpredictable.
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Marketing is no longer about the stuff that you male, but about the stories you tell.
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My e-books sales have overtaken everything else, so I think all the marketing has become very much driven by the author now because of social media.
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How do you convince somebody to host a stranger for the weekend? That's not a trivial thing. It's not something I think you can throw technology at, marketing at, or sales at. We threw design at it because that's all we knew, and in doing so, I feel like we brought a human touch to it, which is so needed.
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Marketing executives like big budgets, as big budgets make it easier to grow the top line.
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I'd be like, alright, I don't know anything about sales. So I would search for sales on Amazon, get the three top-rated books and just go at it. I did that for marketing, finance, product, engineering. If there was one thing that was really important for me, that was it.
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The bigger problem still is that it determines in many ways what movies get made in the first place. Because as sources of finance are considering a project, they ask themselves, "Does this lend itself to a simplistic marketing approach which will guarantee a big opening weekend?" As a movie-goer, I think that's tragic, because when you look back at those movies that made us fall in love with movies in the first place, most of them were not high-concept, and most of them would not have "won their weekend."
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A writer can't afford to just focus on writing and leave marketing aside in today's competitive market.
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What can we say about a marketing culture that so openly feeds and colludes with obsession? The Disney empire has developed this to an unprecedented degree of professionalism.
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It is all about marketing; that is where the real craft comes in. The best actors do not necessarily become the biggest stars. And vice versa.
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In school I studied international business and marketing, so I've always been attracted to business.
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I like every individual editor, designer, marketing and publicity person I deal with, but I don't like what publishers, corporately, are doing to the ecology of the book world. It's damaging, and it should change.
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If you take all the marketing books in the world and distill them, the key to marketing is hope. People buy hope, the hope that you will help them solve a problem or achieve a goal.
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I've always loved and enjoyed the theatre, but I have to say that none of our sponsorships have been done because I'm one of those chairmen and chief executives who goes gooey-eyed about something. They are done for a very specific marketing and commercial agenda.
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Whenever one or more components of a company's business model changes, new business models are created for supporting companies. The changes might involve niches served, new marketing angles or improved value propositions.
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Marketing has supplanted story as the primary force behind the worthiness of making a film, and that's a very sad thing. It's film only as a function of consumerism rather than as an important component of our culture, and that's everywhere around the world.
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People don't trust conglomerates; they trust individuals. Network marketing brings trust and the quality of the relationship to the center of the business. And it enables you to expand indefinitely, simply by expanding the number of relationships.
