Marketing Quotes
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Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.
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My e-books sales have overtaken everything else, so I think all the marketing has become very much driven by the author now because of social media.
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I'm a big fan of Kiss. Gene Simmons, he's all into marketing and branding. You name it, there's some type of product with Kiss' name on it. Studying people like that, you see guys have hooks and there are reasons people are successful.
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Whenever one or more components of a company's business model changes, new business models are created for supporting companies. The changes might involve niches served, new marketing angles or improved value propositions.
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Marketing is no longer about the stuff that you male, but about the stories you tell.
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We wanted a pet food based on sound scientific principles and truth, not marketing hype.
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It's so rare when marketing and press doesn't ruin your movie.
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I feel luck plays a vey crucial role in determining the success of the book. Marketing a book is also very important. You need to try all tricks in the trade.
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There's a vast difference between marketing a movie and the movie itself. You try to cast as wide and broad a net as possible.
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There are no magic wands, no hidden tracks, and no secret handshakes that can bring you immediate success, but with time, energy and determination you can get there.
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My genre-hopping has caused problems with marketing and sales departments over the years, because they need to know where to position a book with the booksellers.
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Without the right marketing metrics, you are shooting in the dark. The only way to know if things are working for you or not is those metrics.
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You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.
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Consequently, pictures are aimed at certain audiences, whether it be a teen comedy or an action movie or whatever. It's unfortunate, because while it may lead to big opening grosses, a lot of pictures that are a little different and don't fit so neatly into either a niche market or a high-concept marketing approach can get lost in the shuffle. That's one unfortunate thing.
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I want my writing to reach people. I don't write for a market. I write from my heart, something that appeals to me. The marketing, segmenting etc., can be done by your publisher, not you.
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I feel like social media is something that has yet to be considered a viable platform for marketing in the industry.
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I got really tired of metal music. How do you pick what's good to sell when you're not totally into what you're listening to and marketing?
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While it may be difficult to get on the front cover of a major magazine, you can create marketing strategies and opportunities by being featured in a popular niche blog.
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People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.
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The label YA actually means nothing except that the protagonists, or some of them, are young. Publishers like it because it is a secure marketing niche. But the cost of security is exclusion from literary consideration.
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The bigger problem still is that it determines in many ways what movies get made in the first place. Because as sources of finance are considering a project, they ask themselves, "Does this lend itself to a simplistic marketing approach which will guarantee a big opening weekend?" As a movie-goer, I think that's tragic, because when you look back at those movies that made us fall in love with movies in the first place, most of them were not high-concept, and most of them would not have "won their weekend."
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Right now our blog on the presence of tape at EMC World is seeing twice as much traffic as all the other EMC World related content. Why? Many of our readers are coming to the obvious conclusion that tape, despite the negative marketing, is still an optimal way to protect and archive their information.
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Market-driven design builds the success of the product's marketing into the product itself.
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If you take all the marketing books in the world and distill them, the key to marketing is hope. People buy hope, the hope that you will help them solve a problem or achieve a goal.
