Marketing Quotes
-
With the marketing pressures driving the book world today, it's much easier to get the author of a memoir on a television show than a serious novelist.
-
I'm able to utilize a lifetime of learning to help teach young people how to apply sound marketing strategy and principles for the purpose of growing the client's business. And for me, that's just too much fun.
-
I feel luck plays a vey crucial role in determining the success of the book. Marketing a book is also very important. You need to try all tricks in the trade.
-
Marketing is your battle plan for the sales team - it's about defining the landscape. Marketing is doing cohort analysis and understanding exactly what possible customers are out there. It's understanding not only which customers will respond to what messages, but also how customers will become clients if you include certain product features.
-
I started out at Procter & Gamble marketing panty liners, so basically selling women insecurity. I thought there must be more to life than this. Then I was on set for a Dr. Scholl's commercial, and I asked one of the execs, 'How do you get a job behind the camera?' and he said, 'Film school.' So I quit and applied to NYU.
-
I want my writing to reach people. I don't write for a market. I write from my heart, something that appeals to me. The marketing, segmenting etc., can be done by your publisher, not you.
-
But, the thing is, since I always had my own little shop and direct access to the public, I've been able to build up a technique without marketing people ever telling me what the public wants.
-
When the book is over, I think of innovative marketing ways to reach to a larger audience. I think wine and cheese book launch parties are a waste.
-
Google actually relies on our users to help with our marketing. We have a very high percentage of our users who often tell others about our search engine.
-
I am always making sketches of how information should look or mapping out a marketing campaign. When I present my notes, people start responding to them. Desktop publishing makes everything look slick. When you present sketches, it helps start the dialogue and collaboration.
-
Marketing is not bragging, and touting one's wares is not evil. The baker in the medieval town square must holler, 'Fresh rolls!' if he hopes to feed the townfolk.
-
I spent 10 years as a marketing manager. I've found my experience in the financial world invaluable background for writing about white-collar crimes.
-
While it may be difficult to get on the front cover of a major magazine, you can create marketing strategies and opportunities by being featured in a popular niche blog.
-
Focus on executing to give maximum value to your customers. That means learning everything from financing to producing to marketing.
-
Children are being adultified because our economy is depending on them to make purchasing decisions. So they're essentially the victims of a marketing and capitalist machine gone awry.
-
I'm a big fan of Kiss. Gene Simmons, he's all into marketing and branding. You name it, there's some type of product with Kiss' name on it. Studying people like that, you see guys have hooks and there are reasons people are successful.
-
Honestly, my sales pitch when I was a kid was, 'You don't want these Girl Scout cookies, do you?' If I had to push my own books, I'd stop writing. I hate the conflation of marketing and writing.
-
The only one that seems to be able to hold the business is Disney. They do it is because they have a fabulous philosophy about marketing- but even they wavered.
-
I thought the marketing was really smart and really clever and unique at the time. It positioned 'Saw' as a horror film that was different from the other horror films that were in the crowded marketplace.
-
I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
-
Traveling in Europe made me understand that America has an island mentality: No one exists except us. There's a whole other world out there, but most Americans - all they know is America, the marketing plan.
-
My background is that I've spent a lot of time marketing entertainment. One of the old saws in package goods is you can take something that is popular and you can make it more popular. But if you take something less popular, you can't automatically market it into the same success as something that's already popular.
-
I think Warner Bros. are probably some of the best people in marketing films in the world.
-
'Noah' is an insult to Bible-believing Christians, an insult to the character of Noah and, most of all, an insult to the God of the Bible. As a result, I believe Hollywood will have a much harder time in marketing future biblically-themed movies to Christians.
