Marketing Quotes
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In advertising, not to be different is virtually suicidal.
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We're so surrounded by so much of this marketing and just being told on a regular basis that you have to like this, you will go here, you want this. I found that to me that fit perfectly into what a theme park of dinosaur would be about.
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I'm able to utilize a lifetime of learning to help teach young people how to apply sound marketing strategy and principles for the purpose of growing the client's business. And for me, that's just too much fun.
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When the book is over, I think of innovative marketing ways to reach to a larger audience. I think wine and cheese book launch parties are a waste.
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What I will say - one thing that is attractive about getting a real film made within the studio system is that studio systems, with their marketing and distribution, have real power.
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I spent 10 years as a marketing manager. I've found my experience in the financial world invaluable background for writing about white-collar crimes.
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I'm a big fan of Kiss. Gene Simmons, he's all into marketing and branding. You name it, there's some type of product with Kiss' name on it. Studying people like that, you see guys have hooks and there are reasons people are successful.
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Marketing is not bragging, and touting one's wares is not evil. The baker in the medieval town square must holler, 'Fresh rolls!' if he hopes to feed the townfolk.
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I thought the marketing was really smart and really clever and unique at the time. It positioned 'Saw' as a horror film that was different from the other horror films that were in the crowded marketplace.
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Google actually relies on our users to help with our marketing. We have a very high percentage of our users who often tell others about our search engine.
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Children are being adultified because our economy is depending on them to make purchasing decisions. So they're essentially the victims of a marketing and capitalist machine gone awry.
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Marketing is your battle plan for the sales team - it's about defining the landscape. Marketing is doing cohort analysis and understanding exactly what possible customers are out there. It's understanding not only which customers will respond to what messages, but also how customers will become clients if you include certain product features.
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I want my writing to reach people. I don't write for a market. I write from my heart, something that appeals to me. The marketing, segmenting etc., can be done by your publisher, not you.
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But, the thing is, since I always had my own little shop and direct access to the public, I've been able to build up a technique without marketing people ever telling me what the public wants.
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I think Warner Bros. are probably some of the best people in marketing films in the world.
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Honestly, my sales pitch when I was a kid was, 'You don't want these Girl Scout cookies, do you?' If I had to push my own books, I'd stop writing. I hate the conflation of marketing and writing.
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You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.
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If critics and fanboys weren't suckers for simplistic nihilism and high-pressure marketing, Afterlife would be universally acclaimed as a visionary feat, superior to Inception and Avatar on every level.
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Products can introduce more complexity over time, but as far as launching and introducing a new product into the market, it's a marketing problem. You have to explain everything you do, and people have to understand it, within seconds.
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My background is that I've spent a lot of time marketing entertainment. One of the old saws in package goods is you can take something that is popular and you can make it more popular. But if you take something less popular, you can't automatically market it into the same success as something that's already popular.
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I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
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Focus on executing to give maximum value to your customers. That means learning everything from financing to producing to marketing.
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I see an insidious problem in the marketing of weddings as 'the happiest day of your life.' The pressure that is placed upon this event to be the alpha and omega of your entire existence makes it, I think, into a kind of nuptial New Year's Eve, and we all know how that usually turns out.
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Marketing is what you do when your product is no good.
