Marketing Quotes
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The socialite is becoming more important in a luxury brand's marketing strategy as she pulls in the 'right kind of crowd.'
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Until 1998, I worked in marketing at ASB bank. I loved it.
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All the people who run agencies, all the important people in agencies have taken communication courses, marketing courses, advertising courses, and courses basically teach advertising as a science, and advertising is so far from a science it isn't even funny. Advertising is an art.
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I spent 10 years as a marketing manager. I've found my experience in the financial world invaluable background for writing about white-collar crimes.
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In the field of marketing . . . the trend toward selling [has] reached something of a nadir with the unveiling . . . of so-called subliminal projection. That is the technique designed to flash messages past our conscious guard.
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Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.
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What I will say - one thing that is attractive about getting a real film made within the studio system is that studio systems, with their marketing and distribution, have real power.
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Honestly, my sales pitch when I was a kid was, 'You don't want these Girl Scout cookies, do you?' If I had to push my own books, I'd stop writing. I hate the conflation of marketing and writing.
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It will take very sophisticated marketing to achieve our aim of bringing more black people into the theater.
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There's an obvious marketing component to doing something digitally where you're reaching out to new readers that you can't do in the existing print marketplace, or that it's difficult to do in the existing print marketplace.
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I thought the marketing was really smart and really clever and unique at the time. It positioned 'Saw' as a horror film that was different from the other horror films that were in the crowded marketplace.
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I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
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Clean coal represents a breakthrough in the marketing of coal, but not in the science of burning coal.
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When the book is over, I think of innovative marketing ways to reach to a larger audience. I think wine and cheese book launch parties are a waste.
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I truly hate marketing promotions, and I don't at all approve of encouraging wannabe poets to write bad poetry.
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Without the right marketing metrics, you are shooting in the dark. The only way to know if things are working for you or not is those metrics.
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Focus on executing to give maximum value to your customers. That means learning everything from financing to producing to marketing.
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Fast food chains spend a large amount of marketing to get the attention of children. People form their eating habits as children so they try to nurture clients as youngsters.
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I want my writing to reach people. I don't write for a market. I write from my heart, something that appeals to me. The marketing, segmenting etc., can be done by your publisher, not you.
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We wanted a pet food based on sound scientific principles and truth, not marketing hype.
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I'm able to utilize a lifetime of learning to help teach young people how to apply sound marketing strategy and principles for the purpose of growing the client's business. And for me, that's just too much fun.
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One thing in common between politics and marketing is that your greatest strength can often be your greatest weakness.
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To me, we're marketing hope.
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I know how to sell a brand and create excitement around something, and so when you combine those two together -entertaining and marketing - it's like things start to go crazy.
