Marketing Quotes
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One thing in common between politics and marketing is that your greatest strength can often be your greatest weakness.
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Products can introduce more complexity over time, but as far as launching and introducing a new product into the market, it's a marketing problem. You have to explain everything you do, and people have to understand it, within seconds.
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We all have jobs in our lives that we must get done. We reach out and bring products into our lives to get these jobs done. Marketing is all about asking, 'What job is the customer trying to accomplish?'
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You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.
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I see an insidious problem in the marketing of weddings as 'the happiest day of your life.' The pressure that is placed upon this event to be the alpha and omega of your entire existence makes it, I think, into a kind of nuptial New Year's Eve, and we all know how that usually turns out.
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We have embarked upon the world's largest and longest cocktail party, and every issue imaginable is up for grabs.
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People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.
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The basic idea that marketing is wrong at its core is one of the main reasons why innovation seems blocked and unpredictable.
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Develop a mailing list... anyone who comes through your studio or meets you at art shows or anywhere. It's the power of permission-based marketing. Email your latest work to the list, every month.
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I did not sell Amway, but I sold Shaklee, which was an Amway-type product sold through multi-level marketing.
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Whenever one or more components of a company's business model changes, new business models are created for supporting companies. The changes might involve niches served, new marketing angles or improved value propositions.
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Marketing executives like big budgets, as big budgets make it easier to grow the top line.
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With the marketing pressures driving the book world today, it's much easier to get the author of a memoir on a television show than a serious novelist.
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I just believe that the cost of marketing is going to increase and the cost of delivery is going to decrease as the Net gets stronger and mass media gets weaker.
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Tax cuts create more jobs and this is something we as Republicans have to do a better job of marketing.
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When I started Sosa & Associates, there were only 3 million Latinos in the U.S. and only four Hispanic-specialized marketing agencies.I had one little goal for our small San Antonio-based agency: to be the largest Hispanic-specialized agency in the United States. We planned for our success and achieved our goal.
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'Noah' is an insult to Bible-believing Christians, an insult to the character of Noah and, most of all, an insult to the God of the Bible. As a result, I believe Hollywood will have a much harder time in marketing future biblically-themed movies to Christians.
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I didn't have to fit into a mold. You make the mold. People can smell a rat. If you're doing thing for marketing and for a record label, you're going to set yourself up to be called a phony. As long as it's true to you, you do it.
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If critics and fanboys weren't suckers for simplistic nihilism and high-pressure marketing, Afterlife would be universally acclaimed as a visionary feat, superior to Inception and Avatar on every level.
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But, the thing is, since I always had my own little shop and direct access to the public, I've been able to build up a technique without marketing people ever telling me what the public wants.
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I was a VP of marketing, I was regional sales manager in fashion, and marketing director in communications and product development. I was always a corporate Fortune 500 girl.
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Marketing is what you do when your product is no good.
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I'd be like, alright, I don't know anything about sales. So I would search for sales on Amazon, get the three top-rated books and just go at it. I did that for marketing, finance, product, engineering. If there was one thing that was really important for me, that was it.
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My genre-hopping has caused problems with marketing and sales departments over the years, because they need to know where to position a book with the booksellers.