Brian Halligan Quotes

United States, Executive Director
September 1, 1967

Brian Halligan is an American executive and author. He is CEO and co-founder of HubSpot, an inbound marketing and sales software company based in Cambridge, Massachusetts, and is also a senior lecturer at MIT. Halligan uses the term inbound marketing to describe the type of marketing he advocates.

Also known as Author

Innovation: Imagine the future and fill in the gaps.

Brian Halligan
You're either making a market or disrupting a market. Entering a market is usually the wrong way to go.

Brian Halligan
- Way
- Entering

People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.

Brian Halligan
- Risk
- Needs
- Marketing
You can increase conversion rates and return on investment (ROI) by several times by making PPC landing pages extremely relevant.

Brian Halligan
- Investment
- Rate
- Increase
Just because you are the loudest, doesn't make you right.

Brian Halligan
- Right
- Loudest
HubSpot's CRM and Sidekick are perfect for companies that want to transform how they attract, engage, and delight prospects, customers and leads and want sales technology that matches today's buying process.

Brian Halligan
- Today
- Perfect
- Technology
I started my career as a sales guy in the nineties, when the funnel was controlled by the sales rep, who had all the information the prospect wanted, including pricing and discount options. Now 90 percent of it has swung to marketing. It's self-service and you need to be very, very helpful to see to the top of the funnel. The game has changed a lot.

Brian Halligan
- Guy
- Games
- Changed
You can’t out-spend the giants, but you can out-think, out-teach, and out-help them.

Brian Halligan
- Helping
- Teach
- Giants

To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.

Brian Halligan