Marketing Quotes
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Firms need to ensure that their ability to provide effective customer service keeps pace with their growth. If you're marketing your firm to new customers, you better be able to provide them service when they do business with you.
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To buy an Apple product is to bet on the longevity of the closed system to which we've committed ourselves. And that system is embodied - through marketing as much as talent - by Steve Jobs.
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While it may be difficult to get on the front cover of a major magazine, you can create marketing strategies and opportunities by being featured in a popular niche blog.
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We have reached a strange new place in marketing when tweets become full-page print ads.
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Managers have traditionally developed the skills in finance, planning, marketing and production techniques. Too often the relations with their people have been assigned a secondary role. This is too important a subject not to receive first-line attention. In this regard we could learn much from the Japanese. We must reinvest in the human side of management.
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It's so rare when marketing and press doesn't ruin your movie.
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I like to look nice, but I'm not marketing being beautiful.
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The purest treasure mortal times can afford is a spotless reputation.
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Being in the consumer business helps us groom talent in areas like marketing, finance and logistics. We can benchmark our outsourcing business to our consumer business and its best practices.
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Brand-name drugs have no competition, since the government grants them very long, exclusive marketing rights.
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I love being a producer, and I think I essentially still operate as a producer even though I now have control of marketing and the ability to green-light shows - something every producer wants but that they don't get!
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I never intended to become a commercial filmmaker in the first place. What I do requires time and experimentation. Commercial work is often not the best way to get the most innovative work, because it's about money and marketing. Although advertising is now embracing non-commercial people.
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This agreement should be a wake-up call to all those in the entertainment industry who think outrageousness is a clever marketing strategy.
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Today I wonder why it is God refers to Himself as 'Father' at all. This, to me, in light of the earthly representation of the role, seems a marketing mistake.
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Run away from laziness; work hard. Touch intuition and listen to the heart, not marketing directors. Dream.
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Verizon had just come out with FiOS, and AT&T had U-verse. We came up with a couple of options, and then our marketing people came in and said, 'What do you think of Xfinity?'
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Traveling in Europe made me understand that America has an island mentality: No one exists except us. There's a whole other world out there, but most Americans - all they know is America, the marketing plan.
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With so much money invested in their most promising projects, Hollywood executives will understandably do everything in their power to make their products a success in the marketplace. Therefore, the most expensive films often also get the highest marketing budgets, and are slotted into the most favorable opening weekends.
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No one in my family had a retail or marketing background. They were professionals. They didn't understand just what I was doing by going into retailing. After I started, though, it got into my blood. I knew this was what I wanted.
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In advertising, not to be different is virtually suicidal.
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Marketing is not bragging, and touting one's wares is not evil. The baker in the medieval town square must holler, 'Fresh rolls!' if he hopes to feed the townfolk.
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We're so surrounded by so much of this marketing and just being told on a regular basis that you have to like this, you will go here, you want this. I found that to me that fit perfectly into what a theme park of dinosaur would be about.
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Netflix did it right and focused on all the things that have replaced the dumb, raw numbers of the Nielsen world - they embraced targeted marketing and 'brand' as a virtue higher than ratings.
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There's been not a dime spent on marketing for any record I've ever put out.
