Marketing Quotes
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For me, pop culture is very fluid: it's music, it's movies, it's books, it's art, it's tech, it's so many things - and as marketing and brand advocates, we should be able to to take products and services and match them to what's happening in pop culture.
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Many aspects of the writing life have changed since I published my first book, in the 1960s. It is more corporate, more driven by profits and marketing, and generally less congenial - but my day is the same: get out of bed, procrastinate, sit down at my desk, try to write something.
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In the field of marketing . . . the trend toward selling [has] reached something of a nadir with the unveiling . . . of so-called subliminal projection. That is the technique designed to flash messages past our conscious guard.
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I know street art can feel increasingly like the marketing wing of an art career, so I wanted to make some art without the price tag attached. There's no gallery show or book or film. It's pointless. Which hopefully means something.
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Our songs did not transcend being R&B hits. They were R&B hits that white kids were attracted to. And if people bought it, it became rock & roll. That's marketing. Why couldn't it still be R&B? The bass pattern didn't change. The song didn't change. It was still 'Yakety Yak' and 'Searchin'.'
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It didn't happen every time for every movie. Ruthless People was a good movie, but we didn't get a good release or marketing. They completely blew the opening.
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Big Data is neither color-blind nor gender-blind. We can see how it is used in marketing to segment people.
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So many large movies come to you with a huge marketing campaign and it's like you have to see this movie this weekend, otherwise you'll be culturally bankrupt and can't converse with your friends.
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In advertising, not to be different is virtually suicidal.
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Netflix did it right and focused on all the things that have replaced the dumb, raw numbers of the Nielsen world - they embraced targeted marketing and 'brand' as a virtue higher than ratings.
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Most Fortune 500 companies began as small start-ups whose entrepreneurial founders slowly developed the infrastructure, hired the staff, sourced manufacturers or built their own factory, and created distribution, sales, and marketing plans.
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Every study that's been done on email marketing has shown that increased frequency brings better results. If you're only emailing somebody once a month, they'll forget you.
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The strategic marketing paradigm of Open Source is a massively-parallel drunkard's walk filtered by a Darwinistic process.
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But, the thing is, since I always had my own little shop and direct access to the public, I've been able to build up a technique without marketing people ever telling me what the public wants.
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There is not necessarily a good reason why a regulator should have to be involved in product design and marketing for rich and sophisticated investors. We recommend that such investors should be able to sign a piece of paper, which allows them to go ahead and buy unregulated products at their own risk.
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I love being a producer, and I think I essentially still operate as a producer even though I now have control of marketing and the ability to green-light shows - something every producer wants but that they don't get!
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If cryonics were a scam it would have far better marketing and be far more popular.
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We have reached a strange new place in marketing when tweets become full-page print ads.
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With the marketing pressures driving the book world today, it's much easier to get the author of a memoir on a television show than a serious novelist.
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Until 1998, I worked in marketing at ASB bank. I loved it.
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When you're in the car, how well you do is down to you and you alone-no band, no management, no marketing.
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After all the statistics and calculations are formulated, the one element that breathes life into marketing is good design.
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Write when drunk. Edit when sober. Marketing is the hangover.
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There's no one thing you can do to have success, but if you have a plan and you keep doing things, you'll eventually build to a success.
