Marketing Quotes
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To buy an Apple product is to bet on the longevity of the closed system to which we've committed ourselves. And that system is embodied - through marketing as much as talent - by Steve Jobs.
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It feels as if ever since the iPhone was released, the Macintosh computer has become just another leverage point in this other operating system's marketing plan.
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I'm just going to write whatever I'm going to write, and whatever shelf or section they end up on at the bookstore is just going to be that, and I'll let the marketing people pull their hair out and worry about it.
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Big Data is neither color-blind nor gender-blind. We can see how it is used in marketing to segment people.
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The early pioneers of both wellness and network marketing were motivated by the sense that it was possible to create a better life than the conventional routes offered - better personal health and better economic health, respectively. Now the 'alternatives' of yesterday have become the economic powerhouses of today and tomorrow.
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There's so many things that can go wrong in the execution of a project like a television show or a movie, so many little elements, any number of things, all the way to marketing - like they could market it poorly and nobody finds it and down it goes.
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If cryonics were a scam it would have far better marketing and be far more popular.
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I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.
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Our songs did not transcend being R&B hits. They were R&B hits that white kids were attracted to. And if people bought it, it became rock & roll. That's marketing. Why couldn't it still be R&B? The bass pattern didn't change. The song didn't change. It was still 'Yakety Yak' and 'Searchin'.'
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Managers have traditionally developed the skills in finance, planning, marketing and production techniques. Too often the relations with their people have been assigned a secondary role. This is too important a subject not to receive first-line attention. In this regard we could learn much from the Japanese. We must reinvest in the human side of management.
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Hollywood is the perfect conduit for the urgent message about climate change. We raise awareness all the time. We routinely take a film that nobody knows about and get 80 percent of the public to know about it in just 30 days. That's called marketing. We need to harvest Hollywood for climate change awareness.
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Many dotcoms recruited people from existing companies who were quite experienced in finance, marketing, distribution and other disciplines but not necessarily experienced in the Web culture.
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There is something about video marketing that helps it stay apart from the other online marketing tactics. When done correctly, all you need is one video marketing campaign to build up highly targeted traffic for a really long time.
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I think of companies like Nokia having anthropologists who study how people use cell phones, who do that kind of commercial and marketing work, selling out to corporations. I wonder if that has something to do with the image of the more innocent anthropologist, now gone.
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Since I'm a mother and a wife, I have to have passion or the frustration would win out. But I love managing people. The product is second to managing the people. And marketing to consumers is so challenging because it is evolving constantly.
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We have reached a strange new place in marketing when tweets become full-page print ads.
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Media companies' hit-focused marketing did not emerge in a vacuum. It reflects how consumers make choices. The truth is that consumers prefer blockbusters.
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I've never been to Comic-Con, but I'm certainly aware from this side of the Atlantic that it's a very important part of film marketing now, even when the films are not directly linked to a comic.
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All true artists in the world from all countries and all genres are influenced by Michael Jackson. There were music videos before Michael Jackson, and there were music videos after Michael Jackson. He brought such a huge change in the marketing and positioning of the music video.
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The purest treasure mortal times can afford is a spotless reputation.
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Many aspects of the writing life have changed since I published my first book, in the 1960s. It is more corporate, more driven by profits and marketing, and generally less congenial - but my day is the same: get out of bed, procrastinate, sit down at my desk, try to write something.
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For me, pop culture is very fluid: it's music, it's movies, it's books, it's art, it's tech, it's so many things - and as marketing and brand advocates, we should be able to to take products and services and match them to what's happening in pop culture.
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Most of the major consumer-goods companies roll out their marketing programs in the I-4 corridor. It reflects what America looks like.
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The bottom line is 2018 should finally be the year where we see the early stages of broad-based commercial space tourism appear. Demand will certainly be driven by the early successes or failures of those missions, the marketing of those missions, as well as the propensity for tourists to become repeat flyers.
