Bruce Perens Quotes
The strategic marketing paradigm of Open Source is a massively-parallel drunkard's walk filtered by a Darwinistic process.
Quotes to Explore
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Politics and the pulpit are terms that have little agreement.
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I read my books to writing workshops and friends, and I'm often focussed just on keeping them entertained. I never think about marketing at all.
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Money coming in says I've made the right marketing decisions.
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Never forget that you only have one opportunity to make a first impression - with investors, with customers, with PR, and with marketing.
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Don't spend more than 10% of your marketing/PR budget on a trailer. Trailers have to be marketed, too. So, far too many authors wind up marketing their trailers instead of their books.
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If people would dare to speak to one another unreservedly, there would be a good deal less sorrow in the world a hundred years hence.
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Books are my art. The movie is someone else's art. But it's great marketing for books.
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I can put tweets on a map to show who is saying what where, which could be used for marketing or social research.
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Everyone is entitled to their opinion, and you like what you like. But I felt like with 'Pride,' certainly when it was released in America, there were certain things that went on with the marketing where I though we're pandering to whatever the vibe is of that area.
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Marketing is more important than it has ever been. But I'm trying to tear the layers back and make it not so contrived. I think people just want entertainment.
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Fashion is such an octopus. You're connected to so many people: suppliers, pattern makers, production teams, marketing teams, vendors.
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A comprehensive marketing plan involves both online and offline efforts to use and broaden your existing platform to promote your book.
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We are working to understand the tastes of people born in the 1980s and 1990s - it is very different from my generation. We do our own research. Marketing research companies, I think, are relatively academic.
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The success of 'Kick' will help in the marketing of other small budget independent films I have acted in.
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I've always viewed myself as a brand. When I started 10 years ago, that was very controversial. 'Marketing' and 'PR' were dirty words for the literary world, but that has changed. Once the book is finished, I want as many people as possible to read it.
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But the business side of it, as with most creative things, there is no room for business. It is about art. It's not about marketing.
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Even if I am predisposed to shop online, I see bricks and mortar as part of marketing.
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Music is where I have the most creative freedom, but I love producing. To me, that's kind of where all the action is. You get a chance to have your hands in every aspect of a film. From picking a director, sometimes picking a writer, to the actors, the wardrobe, set design, editing, music, and marketing.
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There's a difference between publicity and marketing. A lot of writers don't realize how much marketing goes on beyond the scenes, with sales reps and advanced reading copies, all that stuff that happens months before a book is published.
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My family moved to Buffalo, New York in 1940 where I was raised.
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If I'm at home on my own and the writing isn't going well, I clean my house. And there have been times in the past few years when my house has looked really clean.
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I think we're much harder on ourselves than other people are. This is not a unique situation here... But I never liked the 'Celtic Tiger' as a phrase.
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Take it from a guy: If you're in love with somebody, you will swim the stream, you will climb the mountain, you will slay the dragon. You're going to get to her somehow, some way.
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The strategic marketing paradigm of Open Source is a massively-parallel drunkard's walk filtered by a Darwinistic process.
