Marketing Quotes
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'American Idol,' for me, is fizzling out. They can't package me, man... I'm an artist that's created this concept but used the 'American Idol' machine as a marketing tool.
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I love marketing a lot, and I'm very creative when it comes to developing ideas for shows or publicity campaigns.
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Avon invented the concept of direct marketing and direct selling beauty. And that's still very valid to us. We'll have a firm that will be around for another 114 years as strongly as it was the first 114.
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I do not believe in censorship, but I believe we already have censorship in what is called marketing theory, namely the only information we get in mainstream media is for profit.
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Not every brand needs to be on every social platform. Brands should have a very strategic objective, whether it's marketing or commercial. The biggest mistake a brand can make is to be on a social platform without a plan or the resources to manage it.
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After I completed the project for BCG, I was offered the position of Director of Marketing for Ozon.ru.
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I know one writer who has been subscribing authors without their permission and sending out what she thinks are helpful advice sheets, but they come off as if she's a know-it-all. She thinks she's marketing herself and her work. All she's really doing is turning readers off.
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I moved to San Francisco to work at Apple's Cupertino office in the summer of 2006, then stayed on remotely in a part-time job back in Austin. It was an internship with iTunes. I helped them launch new features as well as new marketing programs. I also helped program the iTunes Store every week, working on which artists and albums got featured.
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In Britain, we've tended to replace the kind of architectural culture valued in much of Europe with an in-flight magazine lifestyle - all branding, marketing and 'accessibility', a word that usually means dumbing-down.
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Hubspot's leaders were not heroes but rather a pack of sales and marketing charlatans who spun a good story about magical transformation technology and got rich by selling shares in a company that still has never turned a profit.
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UFC is a moneymaking machine. The most important thing for this organization is a brand and its marketing. They have a couple of good fighters, and there are also some very good champions, but they are trying to keep everyone at the same level. The most important thing for them is the promotion, not the fighters.
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I have my own marketing company, Always Civil, where I help artists create their online identity. I have worked with Lil Wayne, Young Jeezy, Mary J. Blige, Pusha T - the list goes on.
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There's a difference between publicity and marketing. A lot of writers don't realize how much marketing goes on beyond the scenes, with sales reps and advanced reading copies, all that stuff that happens months before a book is published.
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The temptation to be popular may prioritize public opinion above the word of God. Political campaigns and marketing strategies widely employ public opinion polls to shape their plans. Results of those polls are informative. But they could hardly be used as grounds to justify disobedience to God’s commandments!
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I don't need somebody behind a desk to tell me what a marketing survey says is funny. I got 3 million miles and 70,000 tickets sold, telling me that I know how to make people laugh.
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I see the same coffee table everywhere. It's mass marketing.
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As a kid, I went from reading kids' books to reading science fiction to reading, you know, adult fiction. There was never any gap. YA was a thing when I was a teenager, but it was a library category, not a marketing category, and you never really felt like it was a huge section.
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An author's ability to bring a marketing synopsis to the table - along with a great manuscript - makes a difference in what books get picked up. This is true for both fiction and nonfiction titles. You need to show your publisher what you've got in your marketing arsenal.
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Marketing is too important to be left to the marketing department.
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Actually, I majored in marketing and I have a bachelor of science.
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Ask your agent to set up a meeting with either your editor or the marketing department of the house or both so you can find out what they're doing, what they aren't, and what you can do to help.
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You gain and lose different things in different mediums or different sectors of different mediums. There are liberties you get on tiny indie films in terms of not having to be designed toward a marketing demographic.
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I go to all of the trade shows, know a lot of the people making marketing decisions, and I want to keep my finger on the pulse of snowboarding.
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Did people think I sounded black? Totally, but that was a marketing tool as well, but also this is how I grew up and these are my influences.
