Marketing Quotes
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The internet is super smart. If you do something that is cool, that's actually worth people's time, then they'll adopt it. If you do something that's not cool and sucks, you can spend as many marketing dollars as you want, [they] just won't
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Poetry is probably the one field of writing in which it is a mistake to try to psych out editors. In fact, specific marketing advice can sometimes harm the novice poet by enticing him to pursue fashions. The poet's best hope is to sound like nobody else, The finest, most enduring poetry constructs a marketplace of its own.
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Today, when you're marketing a brand, you can't try to appeal to everybody. You should speak to a group of people and create them as loyalists.
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Only with these three kinds of creativity - technology, product planning, and marketing - can the public receive the benefit of a new technology.
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I talk to bankers, distributors, marketing people. I used to sit at home in my tracksuit bottoms, and the real excitement of my day would be going out to get a copy of 'Private Eye' and a latte.
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The Pork Marketing Board worked with advertising and marketing firms to position the pig as a sort of four-legged chicken - a healthy part of any low-fat lifestyle. The Other White Meat campaign launched in 1987 and was so successful at selling lean pork cuts, it actually hurt the rest of the pig.
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Marketing for a film is tricky because you release stuff without context.
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When you sign with a major label there is no guarantee that they are going to release it either unless you have a guarantee clause or a marketing clause.
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The death of any man aged 56 is very sad for his widow and family. And no one would deny that Steve Jobs was a brilliant and highly innovative technician, with great business flair and marketing ability.
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It's hard for me to get interested in stories that ignore death, which is what American marketing culture would like to do: pretend that death doesn't exist, that you can buy immortality; just buy these products, and you'll be forever young and happy.
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At its core, all authentic growth depends on more customers wanting more of what your company offers. Any other drivers - pricing gimmicks, heroic marketing efforts, forced acquisitions - are ultimately destructive.
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If success in selling is my primary interest, I am not primarily a writer, but a salesperson. If I teach success in selling as the writer's primary objective, I am not teaching writing; I'm teaching, or pretending to teach, the production and marketing of a commodity.
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If the same energy went into marketing movies to women as they do on the other demographics we might see more of a spike.
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Often in companies, you'll see tensions between sales and marketing. Sales people will want to give discounts to clients because they often get paid a commission based on how much they sell. So they're always pushing to give discounts because that will increase sales. Marketing, however, is judged by overall profitability.
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Any real record person knows that the number one most powerful marketing tool when it comes to music is repetition.
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If you think of the typical Herbalife distributor and their level of sophistication, to this day I still don't understand the marketing plan - true story.
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I thought that marketing was a way to be creative in business but quickly learned all creative stuff happens at the ad agency.
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We are Punjabis from Amritsar, though I was born and brought up in Mumbai and did my Bachelors in Mass Media, specializing in advertising and marketing.
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What happened in the past can help you know what's going to happen in the future. That insight brings a next level of intelligence not just to sales and marketing but to ERP, where you can save more money in procurement or figure out whether the people you recruit are going to be successful in your organization.
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That feeling of freedom, open highways of possibilities, has kind of been lost to materialism and marketing.
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The marketing of XP is very deliberate and conscious. Part of it is in co-opting the power of the media; I make sure I'm newsworthy from time to time. Part is in co-opting some of my publisher's ad budget.
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Our co-founder and company president, Jim Levy, came from a record industry background and understood the marketing and promotion of artists as well as products. So the video game business went from absolutely zero designer credit to something approaching rock star promotion.
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I do a lot of writing in my capacity as the creative director for a marketing agency. These days, though, I'm trying to write a little bit most evenings just to keep the creative juices flowing.
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Never forget this simple truism: Forecasting is marketing, plain and simple.
