Marketing Quotes
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We are very fortunate to have Matt Carter join the Apollo board. Matt brings deep management, operations, marketing and international business expertise to the company, along with a track record of growing and strengthening well-known consumer brands.
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We're obviously going to spend a lot in marketing because we think the product sells itself.
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One thing I learned from all my years in business is you really have to work with the experts: you can launch something yourself, but unless you have the expertise and the marketing strategies and machinery behind you, you'll never be successful.
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I like to think that the Internet and file sharing, if utilized properly and embraced, and I emphasize properly, is a high-powered marketing design.
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Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there.
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The marketing department is really an important part of getting an animated film to work. If the people running it are used to selling live action films and the hard rock music and the sex and all those things... Anything outside that, they just don't know what to do with it.
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Obviously, in marketing, the best tool is to show the autobiography in fiction. It's inevitable how that happens, but it's generic. Say I've written a story where my sister dies. 'Well, did your sister die?' No, she did not. But people use those straws to grasp at the difference between reality and fiction.
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I worry a lot about people using games just for marketing, to get people to buy more stuff, which I think would be the worst possible use.
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It's time to stop a foreign policy which is essentially a marketing strategy for the weapons industry.
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...the key factor in industry is creativity. I said there are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.
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Perhaps it is a testament to the power of modern marketing savvy that an obese man with heart disease and high blood pressure became one of the richest snake oil salesmen ever to live, selling a diet that promises to help you lose weight, to keep your heart healthy and to normalize your blood pressure.
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People don't need to necessarily see me in the jersey to understand who I am and what message I'm trying to get across with the things that I'm marketing.
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If you're an artist who's built on marketing and hype then most likely I won't listen to you.
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For a decade, makers of AIDS medicines had rejected the idea of lowering prices in poor countries for fear of eroding profits in rich ones. The position required a balancing act, because the companies had to deflect attacks on the global reach of their patents, which granted exclusive marketing rights for antiretroviral drugs.
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I never think about the audience. If someone gives me a marketing report, I throw it away.
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If you are handed something, it's a blessing and a curse. Look at hip hop artists, they produced everything themselves. Even people like Robert De Niro are getting into production. Again, it's art vs. marketing. Not everyone can take the risk. You have to break a few eggs to make a good omelet.
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Just about any growth company is going to need smart salespeople, account and project managers, business development, marketing, operations, customer service, content creation, communications, analytics, and social media.
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I love and admire the American culture and the American dream. I learnt so many things about the American shoe industry and marketing strategies. I caught the secrets of American casual wear, that is elegant and wearable, retro and modern, and mixed it with an Italian touch, luxurious and handmade.
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I had a marketing idea that everybody hated, decency is sexy.
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The studios have been taken over by marketing people and accountants.
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Essentially, wines are fermented grape juice, so I'm trying to make the point that the wine world is about scores and marketing and kind of creating a scarce resource where they don't really exist.
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There are many traditionally published authors who have hated the cover their publisher's decided on. Or the title or the marketing or the advertising. But there was nothing they could do about it.
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If chick-lit really is taking a commercial battering, I'd suggest it's because the marketing has been done to death. Covering everything in girlie pink and putting chocolate in the title may once have been a clever Pavlovian device but now makes readers feel a bit sick.
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Over the years of running Into The Gloss, I began to see a gap in the way beauty companies were creating products and marketing them to women. There wasn't one brand that really spoke to girls like me, who created products for real life. So we set out to create that brand with Glossier.
