Marketing Quotes
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Obviously, in marketing, the best tool is to show the autobiography in fiction. It's inevitable how that happens, but it's generic. Say I've written a story where my sister dies. 'Well, did your sister die?' No, she did not. But people use those straws to grasp at the difference between reality and fiction.
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If you make listening and observation your occupation you will gain much more than you can by talk.
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It’s fascinating how the fundamentals of business-to-business marketing are the same today as they were 50 years ago. It’s still about relationships although today we have new tools and techniques at our disposal.
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I know some authors who have gotten $25,000 advances and put it all into marketing, others who allocate $5,000 or $1,000.
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The corporations have all their marketing tools, but it's so much better to go in and find out what's going on and what people are thinking.
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I like to think that the Internet and file sharing, if utilized properly and embraced, and I emphasize properly, is a high-powered marketing design.
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People don't need to necessarily see me in the jersey to understand who I am and what message I'm trying to get across with the things that I'm marketing.
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Brand-name drugs have no competition, since the government grants them very long, exclusive marketing rights.
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Don't hire anyone - no matter what they offer - who promises you they'll sell 'X' copies of your book. Every book is different. The best any marketing company or PR firm can do for your book is make potential readers aware of it.
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I was a pretty good coach and working with marketing was like coaching.
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Firms need to ensure that their ability to provide effective customer service keeps pace with their growth. If you're marketing your firm to new customers, you better be able to provide them service when they do business with you.
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For a decade, makers of AIDS medicines had rejected the idea of lowering prices in poor countries for fear of eroding profits in rich ones. The position required a balancing act, because the companies had to deflect attacks on the global reach of their patents, which granted exclusive marketing rights for antiretroviral drugs.
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I never really marketed myself, so each job I was given was a new marketing tool, and that would be the way I marketed myself.
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Content marketing is one of the most effective ways to promote your business online - but only when it's done right.
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I love and admire the American culture and the American dream. I learnt so many things about the American shoe industry and marketing strategies. I caught the secrets of American casual wear, that is elegant and wearable, retro and modern, and mixed it with an Italian touch, luxurious and handmade.
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If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're deadwood.
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The marketing department is really an important part of getting an animated film to work. If the people running it are used to selling live action films and the hard rock music and the sex and all those things... Anything outside that, they just don't know what to do with it.
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I worry a lot about people using games just for marketing, to get people to buy more stuff, which I think would be the worst possible use.
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I'm intent on marketing Jamaica. Jamaica has the best coffee, the best sugar, the best ginger and some of the best cocoa in the world.
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The world is now multicultural the same way the world is round. It's not a selling point, it's not a 'quirky' feature, it's not a cynical marketing ploy, it's not an artistic statement, it's not even a plot device. It's a fact, like seedless grapes.
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There is a natural partnership between State and Commerce, and the American business community to work together to educate the United States about marketing overseas.
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Musicians exist independent of any of the marketing terms or the categorization.
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Essentially, wines are fermented grape juice, so I'm trying to make the point that the wine world is about scores and marketing and kind of creating a scarce resource where they don't really exist.
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Marketing is the art of seeing (and then creating) what might be interesting to more than our friends
