Marketing Quotes
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The world is now multicultural the same way the world is round. It's not a selling point, it's not a 'quirky' feature, it's not a cynical marketing ploy, it's not an artistic statement, it's not even a plot device. It's a fact, like seedless grapes.
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People don't need to necessarily see me in the jersey to understand who I am and what message I'm trying to get across with the things that I'm marketing.
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'Personalization' is a popular word in retail, and people often misuse it to describe simple marketing tactics, like segmenting emails or using big data to identify the likely gender of a visitor to their websites.
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I think the idealism has always been marketing. Even back in the early days of Apple and the 'pirate' mentality, they were building a computer that they wanted to differentiate from IBM and Microsoft.
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Perhaps it is a testament to the power of modern marketing savvy that an obese man with heart disease and high blood pressure became one of the richest snake oil salesmen ever to live, selling a diet that promises to help you lose weight, to keep your heart healthy and to normalize your blood pressure.
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There are certain people who have become better artists, but they're brilliant at marketing. I think someone who's been phenomenal like that is Madonna.
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Content marketing is one of the most effective ways to promote your business online - but only when it's done right.
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One thing I learned from all my years in business is you really have to work with the experts: you can launch something yourself, but unless you have the expertise and the marketing strategies and machinery behind you, you'll never be successful.
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We are very fortunate to have Matt Carter join the Apollo board. Matt brings deep management, operations, marketing and international business expertise to the company, along with a track record of growing and strengthening well-known consumer brands.
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Obviously, in marketing, the best tool is to show the autobiography in fiction. It's inevitable how that happens, but it's generic. Say I've written a story where my sister dies. 'Well, did your sister die?' No, she did not. But people use those straws to grasp at the difference between reality and fiction.
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It's time to stop a foreign policy which is essentially a marketing strategy for the weapons industry.
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Distributing the music is so easy it's moot. So now the delicate art of calling attention to your music means everything. Marketing is distribution.
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There are many traditionally published authors who have hated the cover their publisher's decided on. Or the title or the marketing or the advertising. But there was nothing they could do about it.
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Musicians exist independent of any of the marketing terms or the categorization.
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If you're a marketer who doesn't know how to invent, design, influence, adapt, and ultimately discard products, then you're no longer a marketer. You're deadwood.
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Everyone wants to get behind the red rope, but actually: be yourself, don't believe what you see, don't believe all this marketing.
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The studios have been taken over by marketing people and accountants.
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Marketing is the obverse of programming.
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To truly launch a great product, you need partners. Channel and marketing partners share in your success and share in the costs of reaching your target audience.
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For a decade, makers of AIDS medicines had rejected the idea of lowering prices in poor countries for fear of eroding profits in rich ones. The position required a balancing act, because the companies had to deflect attacks on the global reach of their patents, which granted exclusive marketing rights for antiretroviral drugs.
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I was a pretty good coach and working with marketing was like coaching.
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The marketing department is really an important part of getting an animated film to work. If the people running it are used to selling live action films and the hard rock music and the sex and all those things... Anything outside that, they just don't know what to do with it.
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Network marketing itself is always one-on-one. It's also called relationship marketing. You can't recruit en masse through thousands of e-mails.
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Tcl long ago fell into the Forth trap, and is now trying desperately to extricate itself (with some help from Sun's marketing department).
