Marketing Quotes
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Since its founding, Brooks Instrument has been producing devices that measure and control the flow rate of fluids used in manufacturing processes. And for all those years, the company has relied on the standard marketing package for its sector: earnest, information-crammed manuals and brochures.
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The marketing of XP is very deliberate and conscious. Part of it is in co-opting the power of the media; I make sure I'm newsworthy from time to time. Part is in co-opting some of my publisher's ad budget.
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I believe that my experience as an HBO executive responsible for global marketing and communications should serve our country well as we tell America's story in Spain and Andorra.
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Don't hire anyone - no matter what they offer - who promises you they'll sell 'X' copies of your book. Every book is different. The best any marketing company or PR firm can do for your book is make potential readers aware of it.
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I think putting labels on people is just an easy way of marketing something you don't understand.
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I did very little marketing. The key is to make your clients money. If you have a good track record, people will find you and knock on your door. Just make your clients money.
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I know some authors who have gotten $25,000 advances and put it all into marketing, others who allocate $5,000 or $1,000.
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Never forget this simple truism: Forecasting is marketing, plain and simple.
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Marketing is the devil.
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People used to make records, as in the record of an event, the event of people playing music in a room, and now everything's cross-marketing, its about sunglasses and shoes, or guns and drugs that you choose.'
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I do a lot of writing in my capacity as the creative director for a marketing agency. These days, though, I'm trying to write a little bit most evenings just to keep the creative juices flowing.
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There are certain people who have become better artists, but they're brilliant at marketing. I think someone who's been phenomenal like that is Madonna.
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The corporations have all their marketing tools, but it's so much better to go in and find out what's going on and what people are thinking.
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Ray and I do not draw salaries. Any profits will be re-invested into marketing the music we believe in.
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I think the idealism has always been marketing. Even back in the early days of Apple and the 'pirate' mentality, they were building a computer that they wanted to differentiate from IBM and Microsoft.
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Targeted marketing delivers a lower customer acquisition cost and gets you to profitable growth faster. The goal is to quickly identify the costs associated with acquiring your most profitable segment of customers and the incremental value - if any - of going beyond your core.
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Content marketing is one of the most effective ways to promote your business online - but only when it's done right.
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I like to think that the Internet and file sharing, if utilized properly and embraced, and I emphasize properly, is a high-powered marketing design.
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People shouldn't look at me and think life is one big piece of glamour. That's the marketing, the spin. Life is challenging. But I have courage, strength, and enough good health to see the positive.
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I'm intent on marketing Jamaica. Jamaica has the best coffee, the best sugar, the best ginger and some of the best cocoa in the world.
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Musicians exist independent of any of the marketing terms or the categorization.
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To truly launch a great product, you need partners. Channel and marketing partners share in your success and share in the costs of reaching your target audience.
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'Personalization' is a popular word in retail, and people often misuse it to describe simple marketing tactics, like segmenting emails or using big data to identify the likely gender of a visitor to their websites.
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Perhaps it is a testament to the power of modern marketing savvy that an obese man with heart disease and high blood pressure became one of the richest snake oil salesmen ever to live, selling a diet that promises to help you lose weight, to keep your heart healthy and to normalize your blood pressure.
