Marketing Quotes
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Our co-founder and company president, Jim Levy, came from a record industry background and understood the marketing and promotion of artists as well as products. So the video game business went from absolutely zero designer credit to something approaching rock star promotion.
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If you think of the typical Herbalife distributor and their level of sophistication, to this day I still don't understand the marketing plan - true story.
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I do a lot of writing in my capacity as the creative director for a marketing agency. These days, though, I'm trying to write a little bit most evenings just to keep the creative juices flowing.
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Ray and I do not draw salaries. Any profits will be re-invested into marketing the music we believe in.
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Since its founding, Brooks Instrument has been producing devices that measure and control the flow rate of fluids used in manufacturing processes. And for all those years, the company has relied on the standard marketing package for its sector: earnest, information-crammed manuals and brochures.
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Targeted marketing delivers a lower customer acquisition cost and gets you to profitable growth faster. The goal is to quickly identify the costs associated with acquiring your most profitable segment of customers and the incremental value - if any - of going beyond your core.
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PR and marketing doesn't sell books. It gets attention for them. It sends readers to bookstores and websites to read a few pages.
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Never forget this simple truism: Forecasting is marketing, plain and simple.
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Marketing is the devil.
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It’s fascinating how the fundamentals of business-to-business marketing are the same today as they were 50 years ago. It’s still about relationships although today we have new tools and techniques at our disposal.
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I thought that marketing was a way to be creative in business but quickly learned all creative stuff happens at the ad agency.
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'Personalization' is a popular word in retail, and people often misuse it to describe simple marketing tactics, like segmenting emails or using big data to identify the likely gender of a visitor to their websites.
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The corporations have all their marketing tools, but it's so much better to go in and find out what's going on and what people are thinking.
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I know some authors who have gotten $25,000 advances and put it all into marketing, others who allocate $5,000 or $1,000.
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Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there.
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The USA marketing team are geniuses at what they do. They do the right kind of thing for every medium. They're very active on social media; they're releasing videos every day up to the premiere.
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Don't hire anyone - no matter what they offer - who promises you they'll sell 'X' copies of your book. Every book is different. The best any marketing company or PR firm can do for your book is make potential readers aware of it.
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I love and admire the American culture and the American dream. I learnt so many things about the American shoe industry and marketing strategies. I caught the secrets of American casual wear, that is elegant and wearable, retro and modern, and mixed it with an Italian touch, luxurious and handmade.
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You can be labelled but if it doesn't speak to people then it won't work. The social media and online has been really important. Fans are really smart too: they don't want to hear something manufactured or something that has too much marketing behind it.
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I like to think that the Internet and file sharing, if utilized properly and embraced, and I emphasize properly, is a high-powered marketing design.
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I never really marketed myself, so each job I was given was a new marketing tool, and that would be the way I marketed myself.
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Marketing is the obverse of programming.
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I worry a lot about people using games just for marketing, to get people to buy more stuff, which I think would be the worst possible use.
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I've been careful to keep my life separate because it's important to me to have privacy and for my life not to be a marketing device for a movie or a TV show. I'm worth more than that.
