Marketing Quotes
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We are very fortunate to have Matt Carter join the Apollo board. Matt brings deep management, operations, marketing and international business expertise to the company, along with a track record of growing and strengthening well-known consumer brands.
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The USA marketing team are geniuses at what they do. They do the right kind of thing for every medium. They're very active on social media; they're releasing videos every day up to the premiere.
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There are many traditionally published authors who have hated the cover their publisher's decided on. Or the title or the marketing or the advertising. But there was nothing they could do about it.
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If you think of the typical Herbalife distributor and their level of sophistication, to this day I still don't understand the marketing plan - true story.
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The marketing of XP is very deliberate and conscious. Part of it is in co-opting the power of the media; I make sure I'm newsworthy from time to time. Part is in co-opting some of my publisher's ad budget.
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Marketing is the obverse of programming.
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Only with these three kinds of creativity - technology, product planning, and marketing - can the public receive the benefit of a new technology.
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I never really marketed myself, so each job I was given was a new marketing tool, and that would be the way I marketed myself.
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Often in companies, you'll see tensions between sales and marketing. Sales people will want to give discounts to clients because they often get paid a commission based on how much they sell. So they're always pushing to give discounts because that will increase sales. Marketing, however, is judged by overall profitability.
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Many large brands are now just marketing machines for what's being made offshore.
Chad Hurley -
I think putting labels on people is just an easy way of marketing something you don't understand.
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Never forget this simple truism: Forecasting is marketing, plain and simple.
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There is a natural partnership between State and Commerce, and the American business community to work together to educate the United States about marketing overseas.
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Targeted marketing delivers a lower customer acquisition cost and gets you to profitable growth faster. The goal is to quickly identify the costs associated with acquiring your most profitable segment of customers and the incremental value - if any - of going beyond your core.
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Look at my track record for showing up to fights. Look at my track record of finishing fights. Look at my track record of getting fight night bonuses. Ask yourself if you think that if the UFC decided to truly put marketing dollars behind me that they couldn't sell me or my fights.
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When you sign with a major label there is no guarantee that they are going to release it either unless you have a guarantee clause or a marketing clause.
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I know some authors who have gotten $25,000 advances and put it all into marketing, others who allocate $5,000 or $1,000.
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At its core, all authentic growth depends on more customers wanting more of what your company offers. Any other drivers - pricing gimmicks, heroic marketing efforts, forced acquisitions - are ultimately destructive.
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If the same energy went into marketing movies to women as they do on the other demographics we might see more of a spike.
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Brand-name drugs have no competition, since the government grants them very long, exclusive marketing rights.
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Ray and I do not draw salaries. Any profits will be re-invested into marketing the music we believe in.
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I thought that marketing was a way to be creative in business but quickly learned all creative stuff happens at the ad agency.
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Marketing is the art of seeing (and then creating) what might be interesting to more than our friends
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Just about any growth company is going to need smart salespeople, account and project managers, business development, marketing, operations, customer service, content creation, communications, analytics, and social media.
