Marketing Quotes
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I think putting labels on people is just an easy way of marketing something you don't understand.
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Don't hire anyone - no matter what they offer - who promises you they'll sell 'X' copies of your book. Every book is different. The best any marketing company or PR firm can do for your book is make potential readers aware of it.
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I did very little marketing. The key is to make your clients money. If you have a good track record, people will find you and knock on your door. Just make your clients money.
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I know some authors who have gotten $25,000 advances and put it all into marketing, others who allocate $5,000 or $1,000.
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Any real record person knows that the number one most powerful marketing tool when it comes to music is repetition.
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People used to make records, as in the record of an event, the event of people playing music in a room, and now everything's cross-marketing, its about sunglasses and shoes, or guns and drugs that you choose.'
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I do a lot of writing in my capacity as the creative director for a marketing agency. These days, though, I'm trying to write a little bit most evenings just to keep the creative juices flowing.
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Marketing is the devil.
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Never forget this simple truism: Forecasting is marketing, plain and simple.
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The corporations have all their marketing tools, but it's so much better to go in and find out what's going on and what people are thinking.
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Ray and I do not draw salaries. Any profits will be re-invested into marketing the music we believe in.
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There are certain people who have become better artists, but they're brilliant at marketing. I think someone who's been phenomenal like that is Madonna.
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Just because you have star power and a huge marketing budget, you can see from some professional web series, it doesn't equal views.
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Targeted marketing delivers a lower customer acquisition cost and gets you to profitable growth faster. The goal is to quickly identify the costs associated with acquiring your most profitable segment of customers and the incremental value - if any - of going beyond your core.
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Content marketing is one of the most effective ways to promote your business online - but only when it's done right.
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If success in selling is my primary interest, I am not primarily a writer, but a salesperson. If I teach success in selling as the writer's primary objective, I am not teaching writing; I'm teaching, or pretending to teach, the production and marketing of a commodity.
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I think the idealism has always been marketing. Even back in the early days of Apple and the 'pirate' mentality, they were building a computer that they wanted to differentiate from IBM and Microsoft.
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To truly launch a great product, you need partners. Channel and marketing partners share in your success and share in the costs of reaching your target audience.
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College students typically receive marketing offers in the mail from upwards of a hundred companies each year.
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I'm intent on marketing Jamaica. Jamaica has the best coffee, the best sugar, the best ginger and some of the best cocoa in the world.
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I like to think that the Internet and file sharing, if utilized properly and embraced, and I emphasize properly, is a high-powered marketing design.
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Musicians exist independent of any of the marketing terms or the categorization.
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'Personalization' is a popular word in retail, and people often misuse it to describe simple marketing tactics, like segmenting emails or using big data to identify the likely gender of a visitor to their websites.
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The world is now multicultural the same way the world is round. It's not a selling point, it's not a 'quirky' feature, it's not a cynical marketing ploy, it's not an artistic statement, it's not even a plot device. It's a fact, like seedless grapes.