Marketing Quotes
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Our co-founder and company president, Jim Levy, came from a record industry background and understood the marketing and promotion of artists as well as products. So the video game business went from absolutely zero designer credit to something approaching rock star promotion.
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I do a lot of writing in my capacity as the creative director for a marketing agency. These days, though, I'm trying to write a little bit most evenings just to keep the creative juices flowing.
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I thought that marketing was a way to be creative in business but quickly learned all creative stuff happens at the ad agency.
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If you think of the typical Herbalife distributor and their level of sophistication, to this day I still don't understand the marketing plan - true story.
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PR and marketing doesn't sell books. It gets attention for them. It sends readers to bookstores and websites to read a few pages.
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Never forget this simple truism: Forecasting is marketing, plain and simple.
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Since its founding, Brooks Instrument has been producing devices that measure and control the flow rate of fluids used in manufacturing processes. And for all those years, the company has relied on the standard marketing package for its sector: earnest, information-crammed manuals and brochures.
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It’s fascinating how the fundamentals of business-to-business marketing are the same today as they were 50 years ago. It’s still about relationships although today we have new tools and techniques at our disposal.
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I like to think that the Internet and file sharing, if utilized properly and embraced, and I emphasize properly, is a high-powered marketing design.
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The corporations have all their marketing tools, but it's so much better to go in and find out what's going on and what people are thinking.
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Marketing is the devil.
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Ray and I do not draw salaries. Any profits will be re-invested into marketing the music we believe in.
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I worry a lot about people using games just for marketing, to get people to buy more stuff, which I think would be the worst possible use.
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I know some authors who have gotten $25,000 advances and put it all into marketing, others who allocate $5,000 or $1,000.
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College students typically receive marketing offers in the mail from upwards of a hundred companies each year.
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Targeted marketing delivers a lower customer acquisition cost and gets you to profitable growth faster. The goal is to quickly identify the costs associated with acquiring your most profitable segment of customers and the incremental value - if any - of going beyond your core.
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Don't hire anyone - no matter what they offer - who promises you they'll sell 'X' copies of your book. Every book is different. The best any marketing company or PR firm can do for your book is make potential readers aware of it.
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I've been careful to keep my life separate because it's important to me to have privacy and for my life not to be a marketing device for a movie or a TV show. I'm worth more than that.
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I believe that my experience as an HBO executive responsible for global marketing and communications should serve our country well as we tell America's story in Spain and Andorra.
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'Personalization' is a popular word in retail, and people often misuse it to describe simple marketing tactics, like segmenting emails or using big data to identify the likely gender of a visitor to their websites.
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I'm intent on marketing Jamaica. Jamaica has the best coffee, the best sugar, the best ginger and some of the best cocoa in the world.
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People used to make records, as in the record of an event, the event of people playing music in a room, and now everything's cross-marketing, its about sunglasses and shoes, or guns and drugs that you choose.'
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The world is now multicultural the same way the world is round. It's not a selling point, it's not a 'quirky' feature, it's not a cynical marketing ploy, it's not an artistic statement, it's not even a plot device. It's a fact, like seedless grapes.
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I think the idealism has always been marketing. Even back in the early days of Apple and the 'pirate' mentality, they were building a computer that they wanted to differentiate from IBM and Microsoft.
