Marketing Quotes
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I thought that marketing was a way to be creative in business but quickly learned all creative stuff happens at the ad agency.
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I did very little marketing. The key is to make your clients money. If you have a good track record, people will find you and knock on your door. Just make your clients money.
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People used to make records, as in the record of an event, the event of people playing music in a room, and now everything's cross-marketing, its about sunglasses and shoes, or guns and drugs that you choose.'
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Marketing is the devil.
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College students typically receive marketing offers in the mail from upwards of a hundred companies each year.
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Just because you have star power and a huge marketing budget, you can see from some professional web series, it doesn't equal views.
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Targeted marketing delivers a lower customer acquisition cost and gets you to profitable growth faster. The goal is to quickly identify the costs associated with acquiring your most profitable segment of customers and the incremental value - if any - of going beyond your core.
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PR and marketing doesn't sell books. It gets attention for them. It sends readers to bookstores and websites to read a few pages.
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Musicians exist independent of any of the marketing terms or the categorization.
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To truly launch a great product, you need partners. Channel and marketing partners share in your success and share in the costs of reaching your target audience.
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Only with these three kinds of creativity - technology, product planning, and marketing - can the public receive the benefit of a new technology.
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Ray and I do not draw salaries. Any profits will be re-invested into marketing the music we believe in.
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The corporations have all their marketing tools, but it's so much better to go in and find out what's going on and what people are thinking.
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The world is now multicultural the same way the world is round. It's not a selling point, it's not a 'quirky' feature, it's not a cynical marketing ploy, it's not an artistic statement, it's not even a plot device. It's a fact, like seedless grapes.
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I left Google after four years of working on Google Maps, search, and Google TV as a product marketing manager. I knew I wanted to do something on my own.
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I like to think that the Internet and file sharing, if utilized properly and embraced, and I emphasize properly, is a high-powered marketing design.
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I think the idealism has always been marketing. Even back in the early days of Apple and the 'pirate' mentality, they were building a computer that they wanted to differentiate from IBM and Microsoft.
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One thing I learned from all my years in business is you really have to work with the experts: you can launch something yourself, but unless you have the expertise and the marketing strategies and machinery behind you, you'll never be successful.
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'Personalization' is a popular word in retail, and people often misuse it to describe simple marketing tactics, like segmenting emails or using big data to identify the likely gender of a visitor to their websites.
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I worry a lot about people using games just for marketing, to get people to buy more stuff, which I think would be the worst possible use.
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Any real record person knows that the number one most powerful marketing tool when it comes to music is repetition.
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Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there.
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There are certain people who have become better artists, but they're brilliant at marketing. I think someone who's been phenomenal like that is Madonna.
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You had to have a great voice or talent as a musician before imaging or marketing plans came into play.
