Marketing Quotes
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'American Idol' is a machine. It's a machine that's making a lot of money, that's selling a lot of product. It's 'American Marketing.'
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There's a difference between publicity and marketing. A lot of writers don't realize how much marketing goes on beyond the scenes, with sales reps and advanced reading copies, all that stuff that happens months before a book is published.
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I know one writer who has been subscribing authors without their permission and sending out what she thinks are helpful advice sheets, but they come off as if she's a know-it-all. She thinks she's marketing herself and her work. All she's really doing is turning readers off.
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Not every brand needs to be on every social platform. Brands should have a very strategic objective, whether it's marketing or commercial. The biggest mistake a brand can make is to be on a social platform without a plan or the resources to manage it.
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After I completed the project for BCG, I was offered the position of Director of Marketing for Ozon.ru.
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In Britain, we've tended to replace the kind of architectural culture valued in much of Europe with an in-flight magazine lifestyle - all branding, marketing and 'accessibility', a word that usually means dumbing-down.
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It's not awards per se that bother me; it's entirely to do with the impetus they give for marketing a film.
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From what they've said, it could be revolutionary. The product that they're going to be manufacturing has great marketing potential.
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I talk to bankers, distributors, marketing people. I used to sit at home in my tracksuit bottoms, and the real excitement of my day would be going out to get a copy of 'Private Eye' and a latte.
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You had to have a great voice or talent as a musician before imaging or marketing plans came into play.
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By the immediate preservation of eggs for home consumption through the use of water glass or lime water, larger supplies of fresh eggs may be made available for marketing later in the season, when production is less and prices higher.
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When companies minimize their costs, they can spend more on R & D and marketing. It's just very logical.
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Poetry is probably the one field of writing in which it is a mistake to try to psych out editors. In fact, specific marketing advice can sometimes harm the novice poet by enticing him to pursue fashions. The poet's best hope is to sound like nobody else, The finest, most enduring poetry constructs a marketplace of its own.
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The world of marketing has changed. You can lead the change or be a victim of change.
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Hubspot's leaders were not heroes but rather a pack of sales and marketing charlatans who spun a good story about magical transformation technology and got rich by selling shares in a company that still has never turned a profit.
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I can put tweets on a map to show who is saying what where, which could be used for marketing or social research.
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Marketing for a film is tricky because you release stuff without context.
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If you want to be in network marketing, you have to be extremely literate online.
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There is enough of free-of-charge software available on the Net to ease building internet websites and contact pages, as well as implement email marketing campaigns.
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Avon invented the concept of direct marketing and direct selling beauty. And that's still very valid to us. We'll have a firm that will be around for another 114 years as strongly as it was the first 114.
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Religious traditions are easy to lose sight of in today's marketing frenzy. Make sure you take time to gently usher your little ones into the rituals that have special meaning for you.
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I try to figure out the marketing puzzle.
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You gain and lose different things in different mediums or different sectors of different mediums. There are liberties you get on tiny indie films in terms of not having to be designed toward a marketing demographic.
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Today, when you're marketing a brand, you can't try to appeal to everybody. You should speak to a group of people and create them as loyalists.
