John Hillcoat Quotes
It's not awards per se that bother me; it's entirely to do with the impetus they give for marketing a film.
Quotes to Explore
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I read my books to writing workshops and friends, and I'm often focussed just on keeping them entertained. I never think about marketing at all.
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Money coming in says I've made the right marketing decisions.
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Never forget that you only have one opportunity to make a first impression - with investors, with customers, with PR, and with marketing.
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Don't spend more than 10% of your marketing/PR budget on a trailer. Trailers have to be marketed, too. So, far too many authors wind up marketing their trailers instead of their books.
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Books are my art. The movie is someone else's art. But it's great marketing for books.
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Here's my whole marketing idea: treat people the way you want to be treated.
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No fruit. No veggie.
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I can put tweets on a map to show who is saying what where, which could be used for marketing or social research.
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Everyone is entitled to their opinion, and you like what you like. But I felt like with 'Pride,' certainly when it was released in America, there were certain things that went on with the marketing where I though we're pandering to whatever the vibe is of that area.
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Marketing is more important than it has ever been. But I'm trying to tear the layers back and make it not so contrived. I think people just want entertainment.
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Fashion is such an octopus. You're connected to so many people: suppliers, pattern makers, production teams, marketing teams, vendors.
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You just try to learn and see what you can put in your repertoire, and that's what I try to do.
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A comprehensive marketing plan involves both online and offline efforts to use and broaden your existing platform to promote your book.
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We are working to understand the tastes of people born in the 1980s and 1990s - it is very different from my generation. We do our own research. Marketing research companies, I think, are relatively academic.
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The success of 'Kick' will help in the marketing of other small budget independent films I have acted in.
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But the business side of it, as with most creative things, there is no room for business. It is about art. It's not about marketing.
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Even if I am predisposed to shop online, I see bricks and mortar as part of marketing.
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I don't like to consider myself a normal preacher. When you look at religious people, they're the ones who hung Christ from the cross. I look at myself as a man carrying a message of hope.
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I think that distributors and marketing companies realise that there are a huge number of women over 40 who want to go the cinema and see films about themselves. Women of my age don't want to be force-fed with stuff about 25-year-olds.
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Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.
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The world before 1914 was already a world in which the welfare of each individual nation was inextricably bound up with the prosperity of the whole community of nations.
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When it comes to being slaves to fashion, American managers make adolescent girls look like rugged individualists.
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It's not awards per se that bother me; it's entirely to do with the impetus they give for marketing a film.
