Jonah Peretti Quotes
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People say the Internet's made of cats. The reason isn't because of cats; it's because people like to have an emotion where they say 'aww' all at the same time.
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I'm a typical Capricorn. I'm hardworking, loyal, sometimes stubborn, and I don't believe in astrology.
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I think a lot about how ideas spread, how information spreads, why is it that something you're really proud of and you spend a lot of time creating sometimes doesn't go anywhere, and something that you kind of do on the side, on a lark, ends up getting shared and passed around and having this big impact.
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It's so much easier to write for a person in your life than to write for some imagined readership, so you write something that's more intimate and true.
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Mormons know that it's not enough to practise your religion - you also have to spread your religion.
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One of the things that is counterintuitive about BuzzFeed is that there's not a natural corollary to what we're doing because it isn't possible to distribute content through word-of-mouth in print.
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It's important that all my friends have verified Twitter accounts. The blue checkmark makes me feel comfortable and like I'm friends with a legit, high-quality person. I also prefer friends with ridiculously long usernames.
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People go to the front page of BuzzFeed partly because they've seen a bunch of things in their stream, and they're like, 'Oh, I like this site. Why don't I go to the source?' I think that happens. But also people are going to look for something to share.
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People on Twitter can follow tech if they're interested in tech, or business if they're interested in business, or they can follow celebrities that they're fans of.
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At The Huffington Post, we thought of the front page as a one-stop shop for everything you'd need in news.
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The biggest misconception people have is that quality is all that matters. The truth is that quality helps, but there's a ton of high-quality things that don't go anywhere.
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If you look at the heritage of the best advertising, you can make stuff that is great for both readers and advertisers. I don't think Don Draper would have loved banner ads.
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BuzzFeed started as a lab with a small team where we would play with ideas.
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I did parallel entrepreneurship, which was very hard to do. It was hard to keep your head straight and know which ideas were with which company.
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People used to share things with e-mail on a massive scale. If you remember e-mail forwards from the late '90s, it was a terrible way to share content.
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A lot of web companies will take a short-term approach and sell to an incumbent and don't end up living up to their full potential.
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People don't do good work when they feel like losers and are second-class citizens within their own company.
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I think the best content on BuzzFeed is something you share with someone else in your life, and it connects you to them. And that's a big part of what e-mail's about as well.