Paul Rand Quotes

United States, Director
August 15, 1914 – November, 26, 1996.

Paul Rand (born Peretz Rosenbaum) was an American art director and graphic designer, best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT. He was one of the first American commercial artists to embrace and practice the Swiss Style of graphic design.

Also known as Graphic Designer

Don't try to be original; just try to be good.

Paul Rand
- Good
- Try
- Original
The reason I always insisted on signing my work was not to be subordinate to anyone.

Paul Rand
- Work
- Signing
- Subordinate

Pictures, abstract symbols, materials, and colors are among the ingredients with which a designer or engineer works. To design is to discover relationships and to make arrangements and rearrangements among these ingredients.

Paul Rand
Good design doesn't date. Bad design does.

Paul Rand
- Bad
- Design
- Date
Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative ability, manual skill, and technical knowledge. Aesthetics and economics, technology and psychology are intrinsically related to the process.

Paul Rand
- Knowledge
- Design
- Talent
Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.

Paul Rand
- Art
- Simple
- Design
Simplicity is not the goal. It is the by-product of a good idea and modest expectations.

Paul Rand
Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's job to select and fit this material together and make it interesting.

Paul Rand

You will learn most things by looking, but reading gives understanding. Reading will make you free.

Paul Rand
Everything is design. Everything!

Paul Rand
- Design
- Everything