Paul Rand Quotes
-
The reason I always insisted on signing my work was not to be subordinate to anyone.
-
Don't try to be original; just try to be good.
-
Good design doesn't date. Bad design does.
-
Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
-
Pictures, abstract symbols, materials, and colors are among the ingredients with which a designer or engineer works. To design is to discover relationships and to make arrangements and rearrangements among these ingredients.
-
Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's job to select and fit this material together and make it interesting.
-
Simplicity is not the goal. It is the by-product of a good idea and modest expectations.
-
Everything is design. Everything!
-
You will learn most things by looking, but reading gives understanding. Reading will make you free.
-
Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative ability, manual skill, and technical knowledge. Aesthetics and economics, technology and psychology are intrinsically related to the process.