Roberto Goizueta Quotes

Cuba, Chairperson
November 18, 1931 – October, 18, 1997.

Roberto Críspulo Goizueta Cantera was Chairman, Director, and Chief Executive Officer of The Coca-Cola Company from August 1980 until his death in October 1997.

Also known as Director, Chief Executive Officer

At the end of every day of every year, two things remain unshakable, our constancy of purpose and our continuous discontent with the immediate present.

Roberto Goizueta
In a free society, every opportunity comes with three obligations. First, you must seize it. You must mold it into a work that brings value to others. Second, you must live it. Opportunity is nurtured only by action. Third, you must defend the freedom to pursue opportunities. You must embrace these three obligations as if the future of the United States depended on it. In fact, it does.

Roberto Goizueta
- Work
- Opportunity
- Action

If you take risks, you may fail; but if you don't take risks, you will surely fail

Roberto Goizueta
- May
- Risk
- Failing