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Football is a sport of emotions, and we have to capture that in our films.
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When we started NFL Films, there were no focus groups, there were no demographic studies, there were no surveys. Every decision that we made, we made with our hearts, not with our heads. And, in the very beginning, we really didn't even have a business plan.
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If there's one thing I can't stand, it's not being noticed.
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Football is such a great game, but football players are so dull.
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We see the game as art as much as sport. That helped us nurture not only the game's traditions but to develop its mythology: America's Team, The Catch, The Frozen Tundra.
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I think in the NFL knowledge is power, and you try to get the knowledge by whatever means.
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The importance of an artist is bringing new signs into a language.
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If you can show something as complicated as two people falling in love with just music and camera angles, well, just think about what you can do with football.
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When we started in the early '60s, football had a little bit of a tradition. But, they didn't have a mythology. And NFL Films, through our music and our scripts and our photography, created a mythology for the sport.
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Life is great; football is better.
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To me, football is very personal. Even as a kid, I looked at football in dramaturgical terms. It wasn't the score that interested me, it was the struggle.