Steve Stoute Quotes

United States, Businessman
June 26, 1970

Steve Stoute is an American businessman and author. Stoute is the founder and CEO of the Translation, a marketing agency, and the author of The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy. Previously, he worked in the music industry as an American record executive and artist manager.

The ad business has some of the great artists, but because there are so many, its hard to determine the true gems.

Steve Stoute
- Business
- Artists
- Gems
When you grow up in life and you're poor, and because you're an athlete or you got rich overnight in music, unless you have access to financial advice or for the transition or matriculation of that process, then of course, you're going to go broke.

Steve Stoute
- Process
- Grow Up
- Access

What's successful is when you are good at what you aim to do. And I don't think that Nas has aimed to do anything that he hasn't done. So he is a good businessman.

Steve Stoute
Look at music like gaming. You monetize the game to all the people who are most engaged. I wanted to bring that theory and thinking to music.

Steve Stoute
- Music
- Thinking
- Game
Artists and the traditional record company model are at odds. The music business has notoriously taken from the artist. That shouldn't be the narrative.

Steve Stoute
There's much more money being brought into the advertising and communications business than in the music industry.

Steve Stoute
- Music
- Money
- Advertising
Music has always been and will always be a strong gateway to connect with consumers in an emotional hot state.

Steve Stoute
- Music
- Consumers
- Connect
It's very important that an artist's job is to be a great artist.

Steve Stoute
- Great
- Job
- Artist

I tell young entrepreneurs to use the leader in their industry and as a benchmark as they work to create their own brand. Don't look at what your competition is doing - if you emulate the leader in your industry, you will achieve a higher level of engagement with consumers and make their buying experience richer.

Steve Stoute
The advertising industry needs to keep evolving.

Steve Stoute