Andreas Nikolaus "Niki" Lauda Quotes
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The less you talk, the more time you have for the essential things.
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Airlines go in the long run at the competition to reason. For the passenger the competition is good, because each competitor tries to undercut the other one.
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Business is much less transparent than a win in a Grand Prix; in a race you drive over the finishing line first and you have won. In business it is different.
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Giving up is something a Lauda doesn't do.
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You have a brake in your brain that stops you doing stupid things. The older you are, the earlier that brake comes on. When you're 20 you stop at nothing; when you're older you're cleverer than when you're 20, so your brain brake operates more often!
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Sebastian Vettel can also learn to be more laid-back. It's never too late to learn. He's got some way to go. He's young and will turn out well. I'm not worried about that. He'll raise the bar ever higher.
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My experience enables me to select the very best pilots in the market.
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I always go extreme ways.
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Happiness is an enemy. It weakens you. Suddenly, you have something to lose.
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I always want to know whether the customers are satisfied; customer satisfaction is, after all, my ultimate goal!
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I see myself as the mind of the business which takes care of every last detail; if you do not do this you cannot be fast enough.
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Running an airline is a normal job. Racing is more.
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I see myself as a classic middle market entrepreneur, and this is the role I fulfil.
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Ultimately, an aircraft owner does not want to have to deal with all the intricate details which are necessary for the business.
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I've been through a lot and I realise the future can't be controlled. I'm not worried. You can always learn to overcome difficulties.
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When you have something in black and white, you can deal with it quicker.
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To make a decision you need to be in a perfect environment: you have to be motivated and surrounded by the right people.
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When you have the chance to fight for victory or a podium finish, you have the motivation to push that extra bit out of yourself.
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A race isn't won until it's over.
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Whenever I see something that challenges me, I take it on.