Andreas Nikolaus "Niki" Lauda Quotes
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I want to bring passengers on my airplanes to present to them my product.
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The air travel industry moves into a new phase every five to six years.
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From success, you learn absolutely nothing. From failure and setbacks conclusions can be drawn. That goes for your private life as well as your career.
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Taking your first title is much more complicated and more difficult; it takes years of work - from go-kart to Formula One. The second comes more easily, because you've already got the experience.
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It was the same with Schumacher: the need for the adrenaline rush, to push himself to the limit was always there. So without a Formula One car to race with he went on to do motorcycle racing and other stupid things, and obviously that wasn't enough to keep him happy, so he had a problem to sort out and returning to racing was his answer to the problem.
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This aircraft tops everything. All the others look old as compared to this one.
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In Germany air became generally accepted Berlin in this area. It operated with 45 airplanes within the Low Cost range from Germany, and is one the most successful carriers in Europe.
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The alliance with air Berlin is attractive for me. I can use the whole sales network of the air Berlin and 24 percent of my own airline at air Berlin sold.
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Vienna is the gate to Eastern Europe.
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I was not interested at all in Formula One when I left; I was very busy with my airline. But slowly I started missing the adrenaline rush and the driving of such fantastic cars at the limit. In reality this urge never disappears when you're a top driver, because I think we're a different breed of people, we need to take chances, we need to push ourselves to the limit all the time, that sort of thing. It stays with you, although you can kill it by losing motivation or other things in your life, but it never leaves you forever.
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A lot of people criticize Formula 1 as an unnecessary risk. But what would life be like if we only did what is necessary?
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I maintain that the maxim is still to be faster than the others.
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Jean Todt's system will never succeed, not even with Michael Schumacher
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When things change a lot, some guys handle the change better than others, but that doesn't mean the guys that take longer to get the hang of things are suddenly slow drivers!
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I am someone who places great value on the detail. That was always the case, even in my days as a racing driver.
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Whenever there is discussion, I make it clear that I do not want any grey zones, just black and white.
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You appreciate that it is very easy to die and you have to arrange your life to cope with that reality.
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Really, you should always discuss the defeats because you can learn much more from failure than from success.
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Don't talk too much, be focused on the goal and achieve it.
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If you are a straightforward racing driver you should always see your limits. You have to be objective and not come up with any bullshit.
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The crucial point is always the own cost structure. Therefore I created a Low Cost alliance with air Berlin.
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I employ 20 people in Vienna. The other 130 coworkers are pilots and flight companions. The Overhead is limited with me. Reduces naturally the costs of my fliers.
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If you are for a long time at the top you've basically achieved everything you wanted to. Then the ball's breaking stuff starts to be too much: it's not what you do in the car, it's what you do outside the car - the press conferences, the interviews, the sponsorship commitments, the marketing appearances - that sadly go up to a level that the whole package, including the risks you take, the workload you do to get the car to work and for you to be quick in the races, it becomes too much.
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Giving up is something a Lauda doesn't do.