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With the tentacles of branding reaching into every crevice of youth culture, leaching brand-image content not only out of street styles like hip-hop but psychological attitudes like ironic detachment, the cool hunt has had to go further afield to find unpilfered space and that left only one frontier: the past.
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2007, according to a Harris poll, 71 percent of Americans believed that climate change was real, that it was human caused.
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Those looking for ideology in the White House should consider this: For the men who rule our world, rules are for other people.
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The Heartland Institute, which people mostly only know in terms of the fact that it hosts these annual conferences of climate change skeptics or deniers, it's important to know that the Heartland Institute is first and foremost a free market think tank. It's not a scientific organization.
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The electoral strategy for 2016 was, 'Vote for me; I'm not Trump,' and, 'Trump is dangerous, so get out and vote.'
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After the Pearl Harbor attacks, around 120,000 Japanese Americans were jailed in internment camps. If an attack on U.S. soil were perpetrated by people who were not white and Christian, we can be pretty damn sure that racists would have a field day.
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That's the big mistake the environmental movement made - 'We'll scare the hell out of you, and you'll become an activist'.
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We are looking to brands for poetry and for spirituality, because we're not getting those things from our communities or from each other.
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I've been trying to pinpoint what keeps drawing me back to the Gulf of Mexico, because I'm Canadian, and I can draw no ancestral ties.
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Extreme violence has a way of preventing us from seeing the interests it serves.
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We can't leave everything to the free market. In fact, climate change is, I would argue, the greatest single free-market failure. This is what happens when you don't regulate corporations and you allow them to treat the atmosphere as an open sewer.
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I don't think you can understand Trump's relationship to his voters and how he gets away with what he gets away with, without understanding the pact between a lifestyle brand and its consumer base and how that really transformed the global economy in the 1990s.
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Trump would have been unelectable were it not for the groundwork laid by Bill Clinton and Bill Gates, two liberal heroes.
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Governments started negotiating towards emission reduction in 1990. That's when the official negotiations started.
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If you're biking more and walking more, you're going to be happier and healthier. And you'll probably feel better if you take out less garbage, as most of us feel pretty crappy about that. But I don't think we can mistake those acts for doing what it takes to address a crisis at a global level.
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That's the trick of free market economic theory: it doesn't just ask you to only be selfish and not care about others. It tells you that by being selfish, you are helping others. And, in fact, by trying to directly help others, you will hurt them.
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I do believe that our ability to jam the Trump brand is somewhat limited. I think we can chip away at it, but ultimately, the way to undermine the Trump brand is a better product in the political marketplace, if you'll forgive the capitalist metaphor.
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When I went to Australia, I had this feeling, like, 'Wow, this is really a different country.' I think that feeling of genuine foreignness, that this is a very different culture, which is increasingly rare in our globalised world.
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This is what he has been selling on the 'The Apprentice', through his self-help books, how to - you know, 'Trump 101' or the 'Art of the Deal' or, really, back to 'Art of the Deal'. So almost the more he gets away with, the more he is reinforcing his brand.
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It's really, really hard to get in rooms with people you don't usually work with and try to find common ground.
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As I was writing 'The Shock Doctrine', I was covering the Iraq War and profiteering from the war, and I started to see these patterns repeat in the aftermath of natural disasters, like the Asian tsunami and then Hurricane Katrina.
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There is a triple layer of jargon when writing about climate change. You have the scientists, who are very cautious now because of the amount of climate denial. Then you have the U.N. jargon - I had to carry around a glossary of terms. It was like an alphabet soup.
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I really did have this powerful sense, when I was in New Orleans after the storm, of watching all these profiteers descend on Baton Rouge to lobby to get rid of the housing projects and privatise the school system - I thought I was in some science-fiction experiment.
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As I explored Trump's inextricable relationship with his commercial brand, and its implications for the future of politics, I began to see why so many of the attacks on him have failed to stick - and how we can identify ways of resisting him that will be more effective.