B. J. Fogg Quotes
-
Plant a good seed in the right spot and it will grow without further coaxing
-
Goals are harmful unless they guide you to make specific behaviors easier to do. Don’t focus your motivation on doing Behavior X. Instead, focus on making Behavior X easier to do.
-
Design your life to minimize reliance on willpower.
-
Persuading people through technology is the next social revolution. Facebook demonstrates just how powerful it will be.
-
Persuading through Simplifying - Using computing technology to reduce complex behavior to simple tasks increases the benefit/cost ratio of the behavior and influences users to perform the behavior.
-
Put hot triggers in the path of motivated people.
-
People are generally resistant to teaching and training because it requires effort. This clashes with the natural wiring of human adults: We are fundamentally lazy.
-
Design your site so it looks professional