B. J. Fogg Quotes
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Plant a good seed in the right spot and it will grow without further coaxing
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Goals are harmful unless they guide you to make specific behaviors easier to do. Don’t focus your motivation on doing Behavior X. Instead, focus on making Behavior X easier to do.
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Design your life to minimize reliance on willpower.
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Persuading people through technology is the next social revolution. Facebook demonstrates just how powerful it will be.
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Persuading through Simplifying - Using computing technology to reduce complex behavior to simple tasks increases the benefit/cost ratio of the behavior and influences users to perform the behavior.
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Put hot triggers in the path of motivated people.
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Design your site so it looks professional
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People are generally resistant to teaching and training because it requires effort. This clashes with the natural wiring of human adults: We are fundamentally lazy.