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Strategy is about setting yourself apart from the competition. It's not a matter of being better at what you do - it's a matter of being different at what you do.
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The best CEOs I know are teachers, and at the core of what they teach is strategy.
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If a strategy meets a goal: It's working. If a strategy meets a target: It's a success.
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Strategy is about making choices, trade-offs; it's about deliberately choosing to be different.
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The purpose of the corporation must be redefined as creating shared value, not just profit per se. This will drive the next wave of innovation and productivity growth in the global economy.
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Businesses must reconnect company success with social progress. Shared value is not social responsibility, philanthropy, or even sustainability, but a new way to achieve economic success. It is not on the margin of what companies do but at the center. We believe that it can give rise to the next major transformation of business thinking.
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The essence of strategy is choosing what not to do.
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If all you're trying to do is essentially the same thing as your rivals, then it's unlikely that you'll be very successful.