William Bernbach Quotes

No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway.

William Bernbach

• Matter
• Advantage
• Gimmicks

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Quotes to Explore

• I suffer from an amazing amount of insecurities, and I'm grateful that my body image, it's normally not something I pay attention to.

  

  Callie Thorne
  • Attention
  • Amazing
  • Body

• The cool thing about my profession is that I can do it until the day I die.

  

  Candace Cameron Bure
  • Die
  • Day
  • Cool

• Underwriting is probably the smallest part of our business.

  

  Warren Stephens
  • Business
  • Our
  • Smallest

• I used the diabetes as my weapon. Of course, I was only hurting myself and making myself sicker, but I guess it was something I had to go through. I never went overboard so much that I really hurt myself, but my early teenage years were very tough.

  

  Dana Hill
  • Myself
  • Hurt
  • Diabetes

• Suggesting a married Jesus is one thing, but questioning the Resurrection undermines the very heart of Christian belief.

  

  Dan Brown
  • Heart
  • Christian
  • Jesus

• I think that people who get to a certain position, and then try to ferociously defend it or build on it, it's kind of a dead-end street. You see people becoming miserable that way.

  

  Viggo Mortensen
  • People
  • Kind
  • Street

• The Law of Triviality... briefly stated, it means that the time spent on any item of the agenda will be in inverse proportion to the sum involved.

  

  C. Northcote Parkinson
  • Time
  • Law
  • Agenda

• Over the years, with all the experience, I've become more mature about the subjects I pick. I have a better understanding of what works at the box office. Once the story is finalised, I surrender to the director and follow him. After that, my performances speak for themselves.

  

  Mahesh Babu
  • Experience
  • Understanding
  • Better

• Writers tell stories better, because they've had more practice, but everyone has a book in them. Yes, that old cliche.

  

  Tanith Lee
  • Book
  • Practice
  • Better

• My song 'Play It Again' is a perfect example of my music because the verses go so hard, and they're so urban; and then this pop hook comes out of nowhere and socks you in the face and makes you want to dance.

  

  Becky G
  • Music
  • Song
  • Perfect

• I'd always wanted to be on Broadway one day, but it seemed like a dream that might be unattainable. This business has a lot of ups and downs and I learned that pretty quickly.

  

  Kara Lindsay
  • Business
  • Pretty
  • Dream

• Love is a positive, symbiotic, reciprocal flow between two or more entities.

  

  Inga Muscio
  • Love
  • Positive
  • Love Is

• I have a knack for choosing the wrong people.

  

  Kangana Ranaut
  • People
  • Wrong
  • Choosing

• I would like to be where Diana Rigg or Judi Dench is, but I expect it is as good as it is going to get.

  

  Kate O'Mara
  • Good
  • Like
  • Expect

• Happy the man when he has not the defects of his qualities.

  

  Isaac D'Israeli
  • Happy
  • Man
  • Qualities

• The influence of teachers extends beyond the classroom, well into the future. It is they who shape and enrich the minds of the young, who touch their hearts and souls. It is they who shape a nation's future.

  

  F. Sionil Jose
  • Future
  • Young
  • Influence

• If you're holding out for universal popularity, I'm afraid you will be in this cabin for a very long time.

  

  Joanne Rowling
  • Time
  • Long
  • Afraid

• I think any song should sound good just played on a solitary instrument with the vocal. If you have those basics you have all you need. The production then just polishes that idea into the finished thing.

  

  Gary Numan
  • Good
  • Think
  • Song

• I'd say that, first and foremost, I'm a performer; I started performing when I was four years old, and being on stage from a young age set me up.

  

  Paloma Faith
  • Age
  • Young
  • Stage

• Just to take a couple steps back historically, Korea, as you can see, is located among what we call big countries. And historically we've always been the victim of numerous invasions and whatnot.

  

  Lee Myung-bak
  • Couple
  • Steps
  • Victim

• A woman can walk miles without making one single step forward. As a child born in a harem, I instinctively knew that to live is to open closed doors. To live is to look outside. To live is to step out. Life is trespassing.

  

  Fatema Mernissi
  • Life
  • Live
  • Single

• I think, cumulatively, I probably have done more photo sessions than just about everyone. Maybe as much as a supermodel. I know they model all the time, but have they done it for 35 years? I don't think so.

  

  Cassandra Peterson
  • Done
  • Supermodel
  • Photo Session

• What really matters to me is what my peers think.

  

  Helen McCrory
  • Matter
  • Peers

• No matter how skillful you are, you can't invent a product advantage that doesn't exist. And if you do, and it's just a gimmick, it's going to fall apart anyway.

  

  William Bernbach
  • Matter
  • Advantage
  • Gimmicks