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One of the beauties of B2B is that there is a finite number of customers. So the marketing costs are much different. You don't have to take out Super Bowl ads or plaster the New York subway system.
William Fung -
The way China is looking to boost consumer spending is astounding. They are going to boost the minimum wage by 13 percent a year every year for five years... I don't know if people realize how dramatic that is.
William Fung