Al Ries Quotes
The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.

Quotes to Explore
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The last album, 'Falling Faster Than You Can Run.' I was really proud of, but then I didn't actually know whether it was going to come out on any label at all. So I didn't know if anyone was going to hear it. Then of course we ended up doing another EP after that called 'Closer.'
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I wouldn't compare myself to any past Idol contestant, because I don't feel like I am like any of them. Maybe stories are cool but my story is different from most people's story. I don't like to compare myself to other people, I like to just be me.
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In some sense, what you might have suspected from the first day of high-school chemistry is true: The periodic table is a colossal waste of time. Nine out of every 10 atoms in the universe are hydrogen, the first element and the major constituent of stars. The other 10 percent of all atoms are helium.
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But now that I'm a blonde, guys are so blatant about coming on to me.
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Companies often visit my office, or invite me to theirs, to brief me on new products, Web sites, or software before they are released - usually a few weeks or days ahead of time. I don't review most of these products.
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It's a war zone. Terrible things happen.
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A film that is bleached tends to have a more realistic quality.
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Later on when it became a routine it was not as exciting I'll admit that. The first three years were wonderful, the rest were just money making and having fun.
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I recalled when I worked in the woodsand the bars of Madras, Oregon.That short-haired joy and roughness-America-your stupidity.I could almost love you again.
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I am one of the most irresponsible beings that ever lived. Irresponsibility is part of my invisibility; any way you face it, it is a denial. But to whom can I be responsible, and why should I be, when you refuse to see me?
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Perfect was Gweir's prison in the Faery Fort. Due to the ministry of Pwyll and Pryderi none before him had entered therein. In the heavy blue chain a faithful servant kept him and for the Spoils of Annwfn keenly he chanted and unto Doom shall continue in bard-orison. Three fulnesses of Prydwen we entered in: Save for seven none came up from Fort Faery.
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The remedy is worse than the disease.
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I try to read as a reader and also read as a writer. I mean, they're not so different.
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I've always had service-industry jobs, because those were the easiest to quit or take time off from.
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You can tell the state of civilization by the way people dress. If the people who fought two World Wars came back to 2010 and saw all of us running around in tracksuits, what would they think? It is just about being sloppy.
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Some time ago, we went to Asia and took a camera along, and I began to do what I'd done even years ago doing people. I couldn't get interested in it. And I did hundreds of photographs of details of the monuments as sculpture.
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They were unable to stand up and say: 'Here's our policy. It's Unite the world against terrorism.'
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Since the election, President Trump has shown a persistent penchant for conspiracy-minded suggestions about his political opponents and elements of his own government.
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There is no greater love than to lay down one's life for one's friends.
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I will cut taxes - cut taxes - for 95 percent of all working families, because, in an economy like this, the last thing we should do is raise taxes on the middle class.
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We never settle for 'This is good enough.' It always has to be amazing because that's the kind of music we'd want to listen to, and that's the kind of music we want to give to other people.
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The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.