William McDonough Quotes
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If anybody here has trouble with the concept of design humility, reflect on this: It took us 5,000 years to put wheels on our luggage.
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Here's where redesign begins in earnest, where we stop trying to be less bad and we start figuring out how to be good.
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Our goal is a delightfully diverse, safe, healthy, and just world, with clean air, water, soil and power – economically, equitably, ecologically and elegantly enjoyed.
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So when you see a regulation against lead, because lead is a bad in a regulators mind, what does that mean? You are not telling us what is good, you are just tell us what you don't want, not what you do want.
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How do we love all the children of all species for all time?
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Sustainability takes forever. And that's the point.
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Carbon in your body - that's good thing. In a tree, it's good. In the atmosphere, it's a bad. Nature wants to sequester carbon in biota. And when we burn it, we release it. It's the wrong system.
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Imagine walking into a grocery there is a jar sitting there with a lid on it saying it's not carbon. That is ridiculous. It's an empty jar.
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If you don't like carbon, if you want to be zero carbon, then you might as well shoot yourself, dry up and blow away because you are carbon.
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We prefer to talk about 100% renewable instead of zero carbon. When you say zero carbon, you are not positively defined.
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If we think about things having multiple lives, cradle to cradle, we could design things that can go back to either nature or back to industry forever.
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Waste equals food, whether it's food for the earth, or for a closed industrial cycle. We manufacture products that go from cradle to grave. We want to manufacture them from cradle to cradle.
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If design is the first signal of human intention.
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It would be nice if all that exuberance and abundance was connected to a deep ethos of planetary responsibility.
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We are proposing buildings that, like trees, are net energy exporters, produce more energy than they consume, accrue and store solar energy, and purify their own waste, water and release it slowly in a purer form.
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It's going to sound strange probably. But I really like Frank Gehry's works.
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If you don't have an end game of something delightful, you're just moving chess pieces around.
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Honor commerce as the engine of change.
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I just think it is so delightful to see people, let their elbows free. I think the exuberance of it all is really exciting to me. It's a signal of the abundance of diversity and creative expression.
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Designers are inherently optimistic people who try to make the world a better place
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The Stone Age did not end because humans ran out of stones. It ended because it was time for a re-think about how we live.
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All these corporate reports say they want zero carbon. Well that is ridiculous, because you are not telling us what you are, you are telling us what you are not.
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This idea that things are designed to go back to nature or industry for ever which is our articulation of these two metabolisms are actually a discovery not an invention.
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Designing renders visible our hopes and dreams. It is the first signal of human intentions.