William McDonough Quotes
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If anybody here has trouble with the concept of design humility, reflect on this: It took us 5,000 years to put wheels on our luggage.
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How do we love all the children of all species for all time?
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Our goal is a delightfully diverse, safe, healthy, and just world, with clean air, water, soil and power – economically, equitably, ecologically and elegantly enjoyed.
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Here's where redesign begins in earnest, where we stop trying to be less bad and we start figuring out how to be good.
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Waste equals food, whether it's food for the earth, or for a closed industrial cycle. We manufacture products that go from cradle to grave. We want to manufacture them from cradle to cradle.
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Sustainability takes forever. And that's the point.
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So when you see a regulation against lead, because lead is a bad in a regulators mind, what does that mean? You are not telling us what is good, you are just tell us what you don't want, not what you do want.
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It's going to sound strange probably. But I really like Frank Gehry's works.
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Carbon in your body - that's good thing. In a tree, it's good. In the atmosphere, it's a bad. Nature wants to sequester carbon in biota. And when we burn it, we release it. It's the wrong system.
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Imagine walking into a grocery there is a jar sitting there with a lid on it saying it's not carbon. That is ridiculous. It's an empty jar.
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We prefer to talk about 100% renewable instead of zero carbon. When you say zero carbon, you are not positively defined.
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Don't get me wrong: I love nuclear energy! It's just that I prefer fusion to fission. And it just so happens that there's an enormous fusion reactor safely banked a few million miles from us. It delivers more than we could ever use in just about 8 minutes. And it's wireless!
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If we think about things having multiple lives, cradle to cradle, we could design things that can go back to either nature or back to industry forever.
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If design is the first signal of human intention.
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We are proposing buildings that, like trees, are net energy exporters, produce more energy than they consume, accrue and store solar energy, and purify their own waste, water and release it slowly in a purer form.
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We celebrate the cherry tree not for its efficiency but for its effectiveness - and for its beauty. Its materials are in constant flow, and all those thousands of useless cherry blossoms look gorgeous. Then they fall to the ground and become soil again, so there's no problem
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Designers are inherently optimistic people who try to make the world a better place
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Designing renders visible our hopes and dreams. It is the first signal of human intentions.
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If you don't like carbon, if you want to be zero carbon, then you might as well shoot yourself, dry up and blow away because you are carbon.
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To eliminate the concept of waste means to design things-products, packaging, and systems-from the very beginning on the understanding that waste does not exist.
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It would be nice if all that exuberance and abundance was connected to a deep ethos of planetary responsibility.
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Peter Drucker has pointed out that it is a manager's job to "do things right." It is an executive's job to make sure "the right things" get done. Even the most rigorous eco-efficient business paradigm does not challenge basic practices and methods: a shoe, building, factory, car, or shampoo can remain fundamentally ill-designed even as the materials and processes involved in its manufacture become more "efficient."
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Honor commerce as the engine of change.
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I just think it is so delightful to see people, let their elbows free. I think the exuberance of it all is really exciting to me. It's a signal of the abundance of diversity and creative expression.