Forrest Edward Mars Jr. (August 16, 1931 – July 26, 2016) was an American heir. He was the eldest son of Audrey Ruth (Meyer) and Forrest Mars Sr., and the grandson of Frank C. Mars, the founder of Mars, Incorporated, the confectionery company. In March 2015, Forbes estimated his wealth to be $26.8 billion up from US $11 billion in March 2010. In October 2012, the Bloomberg Billionaires List ranked Mars as the 31st richest man in the world with an estimated net worth of 20.1 billion.
