Fairfax Cone Quotes

United States, Businessman
February 21, 1903 – June, 20, 1977.

Fairfax Mastick Cone (21 February 1903 – June 20, 1977) or Fax Cone, was an American businessperson, advertising executive and the former director of the American Association of Advertising Agencies.

Advertising is what you do when you can't go see somebody. That's all it is.

Fairfax Cone
- You
- See
- Advertising
The inventory goes down the elevator every night.

Fairfax Cone
- Night
- Down
- Inventory

There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.

Fairfax Cone
- Up
- Good
- Mind
Somebody finally has to get out an ad, often after hours. Somebody has to stare at a blank piece of paper. Probably nothing was ever more bleak. This is probably the very height of lonesomeness. He is one person and he is alone

Fairfax Cone
- Alone
- Hours
- Somebody
Write to one person, not a million.

Fairfax Cone
- Person
- Write
- Million
A desirable advertisement will be reasonable, but never dull ... original, but never self-conscious ... imaginative, but never misleading.

Fairfax Cone
Good advertising is written from one person to another. When it is aimed at millions it rarely moves anyone.

Fairfax Cone
- Good
- Person
- Written
Our job if I can see straight and hear clearly and understand ~ is to make advertising and run advertising that is seen and read and heard ~ and remembered ~ for its reasonable and compelling truth.

Fairfax Cone
- Job
- Truth
- Understand