Aubrey C. Daniels, Ph.D. began his career as a clinical psychologist, but in honor of his groundbreaking work, he is sometimes referred to as “the father of performance management.” It can be found that Aubrey was one of the first to make extensive use of the science of behavior analysis in business. More than thirty years ago, Daniels began pursuing his mission: to help people and organizations apply the laws of human behavior to optimize performance.
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