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Every child is different. I think it's important that we don't have maybe just one or two books that we're recommending to all children - but rather we cater the books to fit each individual child.
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I come to writing the same way I come to teaching, which is that my goal is always to create life-long readers.
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All of my characters tend to be montages of different people I've met: little bits and pieces of their personalities put together.
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For me, writing for kids is harder because they're a more discriminating audience. While adults might stay with you, if you lose your pacing or if you have pages of extraneous description, a kid's not going to do that. They will drop the book.
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I love Norse mythology - Thor and Odin and Loki - amazing characters.
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I think kids will read more good books than we can possibly produce.