Norman Pearlstine Quotes
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The issues for journalism and journalists, we see obvious places where presentation is very different in a digital space from traditional print. If you go to a New York Times homepage, you cannot get to a story about the Ukraine without a click-off on a banner ad or a slide show. They're not alone in that - you think you're clicking on a video about a news event and you have a 30-second ad that you have to watch before you can get to it.
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The technology is not only the way we change stories, but also changing the relationship to the consumer.
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Yes, there may be some convergence to what you see on a screen that's different from the way you will experience a magazine in your hand, but there are lots of ways you can signal differences. Where native advertising and these other things get tricky is when the consumer can't tell the difference between edit and advertising.
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You can't just reprise the news. You have to have journalism that makes a point and you have to be in sync with your audience.
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There are newsweeklies that are dead. Some may still be walking, but they're dead.
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If our brands are going to be in print and on mobile handsets and in video and events, we have to acknowledge that the playing fields are going to be different than a print-only product or a print product with extensions to it.
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I've always had an interest in geopolitics and macroeconomics.
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I think there's huge room for a personality who can create a following, and that personality can be a person or a company.
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I'm much more optimistic about the future than I probably was.
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I tend to be more interested in the trend pieces than who got a licensing deal for sunglasses, but that's not surprising.
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Native advertising covers an awful lot of stuff. In many ways, it's just an extension of what in print had been called for years an advertorial.
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I think there's still room for compelling voices to build up and get a great following.
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Just as there's some technologies that jeopardize revenue for traditional products, there are also technologies that can significantly lower costs.
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You learn a lot from your customers, and when your customers are also your owners, you learn even more.
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We should want our advertising to be compelling.
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If we can help an advertiser refine a message so it works for our consumers, we should be doing that, but at the same time, you never want to do it by confusing the customer about what the experience is. If we fail in that regard, we do our brand and our customers a disservice.