Chip Heath Quotes
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When you’re at the beginning, don’t obsess about the middle, because the middle is going to look different once you get there.
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You've got a good idea, how do you make it stick?
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The more we reduce the amount of information in an idea, the stickier it will be.
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The most basic way to get someone's attention is this: Break a pattern.
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To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my audience to ask?
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The more hooks an idea has, the better it will cling to memory.
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The Aha! experience is much more satisfying when it's preceded by the huh experience.