United States, Academic July 19, 1963
Chip Heath is an American academic. He is the Thrive Foundation for Youth Professor of Organizational Behavior at the Stanford Graduate School of Business, and the co-author of several books.
To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my audience to ask?
You've got a good idea, how do you make it stick?
The more we reduce the amount of information in an idea, the stickier it will be.
What’s working, and how can we do more of it?
The most basic way to get someone's attention is this: Break a pattern.
The more hooks an idea has, the better it will cling to memory.
The Aha! experience is much more satisfying when it's preceded by the huh experience.
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