Chip Heath Quotes

United States, Academic
July 19, 1963

Chip Heath is an American academic. He is the Thrive Foundation for Youth Professor of Organizational Behavior at the Stanford Graduate School of Business, and the co-author of several books.

What’s working, and how can we do more of it?

Chip Heath
- Working
You've got a good idea, how do you make it stick?

Chip Heath
- Ideas
- Sticks

The most basic way to get someone's attention is this: Break a pattern.

Chip Heath
- Way
- Attention
- Break
To make our communications more effective, we need to shift our thinking from "What information do I need to convey?" to "What questions do I want my audience to ask?

Chip Heath
The Aha! experience is much more satisfying when it's preceded by the huh experience.

Chip Heath
- Satisfying
The more we reduce the amount of information in an idea, the stickier it will be.

Chip Heath
- Ideas
- Information
- Amount
The more hooks an idea has, the better it will cling to memory.

Chip Heath
- Ideas
- Memories
- Hook