Eric Dezenhall Quotes

United States, Author
September 9, 1962

Eric B. Dezenhall is an American crisis management consultant, author, and founder of Washington D.C.-based public relations firm Dezenhall Resources. His aggressive tactics on behalf of his clients have made him both a target of criticism and a quoted pundit on crisis communications.

Also known as Founder

The PR industry loves the concept that if you just apologize, the problem goes away. The concept of apology is known in the Judeo-Christian sense: You apologize, but then you suffer. The problem is nobody wants the suffering. Everybody wants drive-through redemption.

Eric Dezenhall
- Problem
- Industry
- Suffer
Most crises are not resolved through rhetoric. They are resolved through operations.

Eric Dezenhall
- Rhetoric
- Crises
- Resolved

One of the biggest challenges I have with certain clients is convincing them to take a vacation - metaphorically. You're dealing with egos, and with egos the answer to everything is "more me." Sometimes the situation calls for less you.

Eric Dezenhall
People in my industry PR would like people to believe we have ways to control social media. But that's one of the great swindles.

Eric Dezenhall
- People
- Believe
- Industry
People mistake their love of the technology for it being a solution. Social media is the problem, not the solution, in crisis management. It's a problem if you use it to communicate in areas where you're dealing with incredibly intense emotions and very deep conflicts.

Eric Dezenhall
- Love
- Technology
- Problem
The Constitution gives you the right to a lawyer, but it doesn't allow you the right to a good reputation.

Eric Dezenhall