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Products a start-up builds are really experiments…Learning about how to build a sustainable business is the outcome of those experiments which follow a three-step process: Build, measure, learn. A startup is … an organization dedicated to creating something new under conditions of extreme uncertainty.
Eric Ries -
Leadership requires creating conditions that enable employees to do the kinds of experimentation that entrepreneurship requires.
Eric Ries
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The big question of our time is not Can it be built? but Should it be built? This places us in an unusual historical moment: our future prosperity depends on the quality of our collective imaginations.
Eric Ries -
The Lean Startup has evolved into a movement that is having a significant impact on how companies are built, funded and scaled.
Eric Ries -
If you don't know who your customer is, you don't know what quality is.
Eric Ries