Eric Ries Quotes
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New Customers come from the action of past customers.
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Building the right product requires systematically and relentlessly testing that vision to discover which elements of it are brilliant, and which are crazy.
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I would say, as an entrepreneur everything you do - every action you take in product development, in marketing, every conversation you have, everything you do - is an experiment. If you can conceptualize your work not as building features, not as launching campaigns, but as running experiments, you can get radically more done with less effort.
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We must learn what customers really want, not what they say they want or what we think they should want.
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Entrepreneurship is not really building a product, it's not having an idea, it's not being in the right place at the right time. It's fundamentally company building.
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The reality is the Lean Startup method is not about cost, it is about speed. Lean startups waste less money, because they use a disciplined approach to testing new products and ideas.
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All innovation begins with vision. It’s what happens next that is critical.
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The problem with entrepreneurship is we are often working really hard producing high quality products that no-one wants. The creation of stuff is not valued.
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If we stopped wasting people's time, what would they do with it?
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As you consider building your own minimum viable product, let this simple rule suffice: remove any feature, process, or effort that does not contribute directly to the learning you seek.
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It's a really paradoxical thing. We want to think big, but start small. And then scale fast. People think about trying to build the next Facebook as trying to start where Facebook is today, as a major global presence.
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The Lean Startup has evolved into a movement that is having a significant impact on how companies are built, funded and scaled.
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Leadership requires creating conditions that enable employees to do the kinds of experimentation that entrepreneurship requires.
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Prove to yourself that your business, in micro-scale at least, creates value. If you believe it, you'll find it that much easier to convince potential investors, partners and employees, too.
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I believe for the first time in history, entrepreneurship is now a viable career.
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A lot of entrepreneurs hate big companies. But if you hate them so much, why are you trying to build a new one? The truth is, as soon as a startup has any kind of success whatsoever, it will face big company problems.
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The big question of our time is not Can it be built? but Should it be built? This places us in an unusual historical moment: our future prosperity depends on the quality of our collective imaginations.
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Most entrepreneurs don't need as many customers as they think. A lot of people think 10 is too few for a sample. But if all 10 refused a product, why is that not enough? If you want 100, 1,000 or a million customers, you first have to get 10.
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Products a start-up builds are really experiments…Learning about how to build a sustainable business is the outcome of those experiments which follow a three-step process: Build, measure, learn. A startup is … an organization dedicated to creating something new under conditions of extreme uncertainty.
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The mistake isn't releasing something bad. The mistake is to launch it and get PR people involved. You don't want people to start amping up expectations for an early version of your product. The best entrepreneurship happens in low-stakes environments where no one is paying attention, like Mark Zuckerberg's dorm room at Harvard.
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The only person who can put you out of business, in the early days, is yourself.
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Don’t be in a rush to get big. Be in a rush to have a great product.
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Customers don't know what they want. There's plenty of good psychology research that shows that people are not able to accurately predict how they would behave in the future. So asking them, 'Would you buy my product if it had these three features?' or 'How would you react if we changed our product this way?' is a waste of time. They don't know.
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Meritocracy is a good thing. Whenever possibly, people should be judged based on their work and results, not superficial qualities.